10 Ways Women are Leading Health Industry Change Fitness is strong. Health and longevity across the lifespan are taking center stage in news outlets and social media. Women are behind and in front on much of it. From the impact of political leaders like Michelle Obama and controversy over MAHA to hormone therapy and growing […]
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Content creation mistakes most health pros make can keep you hidden from the people you can serve! In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance
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This was seriously from fear to there. I’ll share how I built this online fitness business from the ground up. Before you dive in: there were tears. Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in
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Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t! Just a thought, but it’s those
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To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled. This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media,
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Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love. But there are 3
From Unknown to Online Success: Building Your Brand Presence Read More »
Have you ever thought about hiring interns for your health business or getting free labor? Through an intern from a community college or university? If you’ve never thought about it, but now you’re wondering should I think about it or if you Yes, I’ve thought about it but wondered, are you in the right position?
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Hold your hat, here come 3 quick ways to boost engagement for health coaches! If it feels like you’re posting all the time but crickets all the time in response, this is for you. These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means
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Diversify with 7 revenue streams for menopause fitness coaches that offer stability and growth in the fitness coaching industry, particularly for those focusing on midlife women 1 Online Courses and Workshops – Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance,
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To create content to reach over 50 clients (or over 60 or 70), you have to know what they want and why they don’t already have it. But you also have to know how they see themselves or want to. “I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in
Former Journalist Tips to Create Content to Reach Over 50 Clients Read More »
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. Exercise is Medicine was established in 2007 by the American
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If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members (as we all should) then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago.
Creating Shared Experiences with Clients to Deepen Relationships and Loyalty Read More »
