Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t!
Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version.
Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy!
My Guest:
Meet Hope Ogg from Iowa State University (go cyclones)! She’s here for the summer contributing to Flipping 50, designing programs for clients she’ll keep and is sharing with us as well.
Questions we answer in this episode:
- What do they want?
- Why don’t they have it?
- What’s their biggest problem
- How long has it been bothering them?
- How urgent is that problem?
- What if they don’t solve this problem?
- What have they tried?
- What happened with other things they tried?
- What do they fear?
- What do they dream about/would be ideal?
When you Know That, You Want to Know This:
- Talk about the problem 80% of the time
- Position yourself as the solution 20% of the time
- Make an offer on your posts less than 1% of the time
- Make them the hero
- Be vulnerable about your problem
Determine 3 or 4 pillars of content that you’ll share
- Demonstration: Visually share form improvement, mobility exercise, warm-ups and cool downs.
- Recipes: Share pre-workout or post-workout nutrition.
- Research: Share that there is science behind your content.
- Personal Story: Showing mistakes you’ve made and how you learned from it.
Knowing Why Makes Killer Social Media Strategy
- What do you want them to do?
- Are you selling services or products now or in the future?
- Are you trying to do research first?
- Are you going to target local or digital customers?
- Do you want the platform to be for social proof or to grow an audience of paying customers?
- Are you the brand? Or are you representing a brand?
This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post.
- What accounts do you follow and like?
Why do you like them? - What would you do differently?
- Would your ideal customer like it or need something else?
Connect with us:
Connect: https://fitnessmarketingmastery.com
On Social:
LinkedIn: https://www.linkedin.com/in/debraatkinson
Instagram: https://www.instagram.com/flipping50tv
YouTube: https://www.youtube.com/flipping50tv
Other Episodes You Might Like:
Social Media Marketing:
https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/
Define and Develop Your Brand Voice:
https://www.fitnessmarketingmastery.com/define-your-brand-voice/
Resources:
Free Health & Fitness Business Scorecard:
https://www.fitnessmarketingmastery.com/business-scorecard/
Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course:
https://www.fitnessmarketingmastery.com/copywriting-course
The ORIGINAL Flipping 50 Menopause Fitness Specialist® Business Plan:
https://www.flippingfifty.com/specialist
