A recent series of phone calls with another employee at our fitness center included that employee’s assessment of my decision to stick by our hiring standards and have to pass on a quality person for our staff as “limiting our potential in the future.” My feeling is and continues to be that if I lower […]
What do you expect to happen today? If you golf, on every tee-shot you need to be thinking this ball is going directly toward the hole or this shot is going to set me up perfectly for a short approach. Instead it’s often easier to think, don’t let this ball go in the water or
If you reaped any rewards by choosing on of the lead-generating ideas listed in the last 18 posts, the last day should have had you organizing your leads and creating a call log in order to have those leads available to contact during your specific administrative time or your sudden cancellations. You’ll go back to
Follow up and Be the Leader Read More »
Are you friends on facebook? Are you tweeting as you set up the room for bootcamp? Are you Linked-In about your upcoming continuing education workshops? Get going. You’re going to be all thumbs today for your personal workout. First things first: if you’re not operating a facebook page yet for your business, get it going!
Selling Personal Training Socially Read More »
You know sooooo much about exercise that the average exercise needs to know and doesn’t know to ask. You’re rich with information. So you can afford to give some of it away. The more generous you are the more rewards come back to you. Give a free clinic. Set it up right now, and prepare
Sell Personal Training by Giving Tips Away Read More »
You love to work with people! You love to share the effects of a fit and healthy lifestyle with them! And you love to make your living doing it! Chances are that you are already connected to so many people that you’re not tapping into as leads for your business. The only thing standing in
You’ve been generating leads for two weeks. It’s time now to make sure that you have done something with those leads. Organization is the name of the game. This is also where you can lose a lot of potentially already excited people because they don’t hear from you; soon enough, consistently enough, or with the
Selling Fitness with Lead Management Read More »
Find a true success story and use it to your advantage! I met with a woman yesterday who is taking part in a 12 week program and she’s six weeks in. She’s lost 13 pounds, and that really began to all fall off after three weeks of nothing. She’s ecstatic! We’ve got a wall of
Thirteen pounds in six weeks! Read More »
What’s a sure way to find prospects that are interested in help reaching their goals? Start a contest or a challenge. What does it take? Define the length of time of your contest or challenge: 6 weeks is popular. However, that might mean you set yourself apart by doing something else. We went long and
You want to sell personal training. You want to attract clients. You spend years if not decades and hundreds if not thousands of dollars on developing your training skills. But in comparison you spend minutes on the words that you’ll use to describe yourself and your services to a potential client. If a prospect sees
Brand Yourself Better Read More »
Let them clip!! In your next ad, email blast or newsletter, provide three different coupon options that result in a something-something-for-everyone approach. Position one as a low cost, low risk way to get a prospect to come in to see you. You can get them excited and enthused and dreaming about goals and how they’ll
Customers Like Coupons Read More »
Are you tired of that aching back? Do you wish you could remove that weight for good? Do you wish knew exactly what to do when you exercise so that you’re getting the most good out of it? Do you feel like you’ve tried it all? But never stick with it? These questions are meant
