It’s so simple it’s often overlooked. Trainers sometimes think that people will ask them if they need help. Trainers think that they are extremely visible in their uniform shirts. Reality is that most people think they should be able to do this by themselves. So they won’t ask for help. Or they will assume that […]
Generate Leads the Old Fashioned Way Read More »
If someone likes your kids, or better yet, your kids like them, there’s a really good chance that you’ll like them! Show an interest in the youth already in your business…whether because you offer childcare or tennis or swimming lessons, or because it’s not too late and you’re going to offer a couple kids events
Got Kids? Got Parents! Read More »
Three instances of customer service from YESTERDAY! I happened to be at the front desk of one of our facilities when a member came in for a yoga class, fresh off her bike. In fact, it was propped against the front door behind her just outside the door. She stepped in and asked where the
Offer the Best in Customer Service Read More »
If you’re using Facebook and Twitter to communicate already, good for you! Dial it up a bit. Set up a schedule for every Tuesday the rest of the month and post and tweet with a reason to call you right away to take advantage of a special. Your options are endless… …a $25 off a
Dial Up Your Social Media Read More »
What message are you sending? How do other people see you? What impression do you make on them? If you don’t know the answer to this one, stop trying to generate leads during this 21 days of fitness sales and answer the question. Ask three or four people whose opinion you trust. And ask them
Can You Believe You Said That? Read More »
Can you list all of the Father’s Day gifts you bought over the years? Try it. My guess is you’ll find a theme. For me, it was golf-related. He got golf books, golf joke books, how-to videos, and frames for pictures of golf events. He got golf sweaters, golf polos, golf balls, golf umbrellas, golf-ball
Dad’s Day purchases Read More »
Do you buy your dad a Father’s Day gift? In fact, people buy for their grandfathers, their sons who are new Dads, their husbands who are the father of their children …all reason for gift giving. That money is going to be spent some where, why not with you? Make it easy for them by
19 Days of Leads for a Summer of sessions Read More »
Do you want to have a really full and fun summer? Do you want to feel better than you ever have before? Do you want to look at feel your best? Hard to answer ‘no’ to any of those, right? Right! So find the prospects to ask those questions and get to work with them!
20 Days and 20 Ways to New Clients! Read More »
Twenty one days until summer!! I’m a summer-lover! Here in the Midwest it has been a loong time coming this year! For a lot of our clients and prospects that’s true too, however. On some of the warm days we’ve had lately our facilities have been quiet. All except for our personal training clients; they
21 Days of Lead Producing Actions Read More »
Are you launching your summer camps, kids fitness programs, bikini bootcamps? If not, it’s time! June and July can either be slower because of vacations and warm weather that keep people outside and out of your buildings or they can boom because you’ve got creative programs that get people out of doors and ready for
Selling Summer Fitness Read More »
The gap between a new client and a lost sale varies based on your confidence. You have to believe more than the client that this is the right thing for them to do. If you are 100% invested in the confidence that personal training is the best way to help someone stay accountable and to
How will you sell anyone else on exercise and health if you don’t have a way to rejuvenate? You preach refuel and recovery, but do you do it yourself? What’s your chocolate milk? What do you put into yourself after a hard week, an intense stretch of programming, or a big promotion? What do you
Where’s Your Chocolate Milk? Read More »
