I met with a creative team for web design today. They asked a number of questions to gather information so they could design a program that meets my needs and that gets across the number one, two, and three priorities that I have for having the site at all. So I listened to this graphic […]
Sell, Selling and Sold on Fitness Read More »
A trainer recently sent me some ad copy to use as a post on our cardio equipment inside our club. It invited the reader to ask for more information about our bootcamps at the front desk. It’s a great idea. But it stopped at that. The bootcamps we offer are diverse in terms of time
Marketing Your Personal Training Special Read More »
“I’m not going to buy anything today.” That’s how the session started. The trainer had an older client in for a new member complimentary session. My guess was that she was between 78- and 88. She was 80. Bingo. My mother would have said the exact same thing. There is a strong fear there that
When You’re Selling Personal Training and They Don’t Want to be Sold. Read More »
“Is this a really slow time?” a trainer recently asked. Her complimentary session bookings are low right now. No, this is the first of November! Things are picking up if anything. Depending on your region the same may be true of you. In regions like ours that bring four seasons and the one looming ahead
Waiting for it to Happen or Making it Happen? Read More »
Thomas Plummer is an ikon in the fitness industry for those who have indulged in the business components of fitness business as a craft. He recently authored an article in Club Insider where he declared seven “sacred cows” in the fitness industry that need to die. What he did was stir up controversy and get
Have an Opinion and Back it Up with Facts Read More »
This is the season, second only to January, when everyone is back into fitness and routine. So don’t ignore it! And don’t think just because you’re busy anyway you don’t need or want to advertise. The opposite…you want to maximize it! For every customer who is going to walk in the door and get back
Sell Personal Training this Season Read More »
I don’t know sometimes who needs to hear this more. If a client has an issue and you know you could help them do you believe that you have the responsibility to try? You should be shouting, “yes”!! What if you went to a dentist appointment and the dentist identified a cavity but neglected to
Selling Yourself, Personal Trainer, to Sell the Client Read More »
“If I’d have known I would live this long, I’d have taken better care of myself.” That’s how the saying goes. It couldn’t be more true today even of younger generations. Smoking, poor eating and drinking habits, lack of exercise and then constant complaints about how they feel or the diseases they’ve got. Last week
Selling the Older Client Read More »
You’re in the fitness business. You love exercise and fitness and sharing your passion. We’ve all said it before. Truth is, you shouldn’t have to tell anyone that. They should be telling someone else about that as they describe you. It should be obvious. But following your dream and your passion can be hard work.
Roll Your Sleeves Up! Read More »
Your skill as a personal trainer are many and varied. You likely have strengths in some areas and weaknesses in others. There are some excellent coaches that will suggest you focus on your strengths. That’s a novel idea for some of us. We’ve been taught or conditioned to look for our weaknesses and try to
Evalutate Your Strengths to Sell Fitness Read More »
In the sales arena all too often trainers can back themselves into a corner and sell only what they know. Namely, this means sessions. Trainers like to work out. They like to exercise and create exercises and exercise sequences. Not everyone is going to buy into the idea of meeting with you 10 times or
Sell Personal Training First, Create Later Read More »
“..in the corporate fitness world it’s so different than commercial settings where people join and then they just forget about them.” Those words came from a student intern this summer. He was describing some incentive contests he had designed. He was finishing up a four year degree with a required internship and doing his at
I Can’t Beleive He Said That! Read More »
