Whenever you’re looking at adding a product or service to your business or you want to know what your audience really wants so you can deliver, surveying your audience is a great way to do it. When you post on social media you can do it to connect, to attract, to research, and to sell […]
How to Serve Your Audience By Surveying Your Audience Read More »
If you don’t define your brand voice, someone else will. In this episode I’m going to share a fundamental of distinguishing yourself from others. This is how you stand out instead of blending in. It’s how you overcome the hurdle that one recent trainer said to me, “There are so many of us.” Spoiler alert:
Develop & Define Your Brand Voice | Fitness Marketing Made Easy Read More »
See it, believe it, do it. Was that Wayne Dyer who said that? Well, today it’s often Joe Dispenza saying it based on science. Whether you keep replaying things you don’t want to happen, things that you wish were different, things you wish you had done differently, you think about the future and wonder what
How to Create Your Future Fitness and Health Coaching Success Read More »
Injury risk is still a fear for many older adults. They already feel vulnerable, aches and pains due to diet or lifestyle more than aging itself. Have you ever considered injury risk could be your niche in building your health business? That there are enough adults who fear injury risk or who’ve been injured that
Building Your Health Business Based on Injury Risk Read More »
Are you using lab tests for menopause clients to guide your exercise prescription? I hope so! If you’ve got some confusion, it’s time to get clear. Listening to this, you very likely are a woman in midlife herself and may also still be new to menopause symptoms, treatment, and lifestyle options, so this episode will
How Lab Tests for Menopause Clients Can Help You Get Better Client Results Read More »
It happens to everyone. Sales stink and Revenue tanks sometimes. You haven’t gotten traction yet, your message isn’t resonating, or you haven’t found your deep niche. Or you have, and the economy changed, the market made what used to work ineffective (take gym memberships for the biggest example in the history of gyms). But it
What to Do When Sales Stink and Revenue Tanks Read More »
If you’ve attended a fitness conference recently, this may or may not resonate. Online fitness conferences in the past few years have been different. Back in real person, we’re all a bit hungry for the community and excitement that bringing people together offers. But have you experienced this? A drained feeling, a definite adrenal rush
What a Fitness Conference Should Be and Often Isn’t Read More »
We all come up against this at some point. Then, later, we’ll come up against it again as long as we keep growing. This came up as a question on a female fitness business entrepreneurs panel I was part of at a recent conference. A young woman asked a question but let’s be clear, you
Working with Clients: When You Think They Don’t Take You Seriously Read More »
Business partnerships and collaborations are great opportunities. “If you want to go fast, go alone. If you want to go far, go together.” – African Proverb Got a business partner or thinking about it? There’s less risk, there’s more minds, more eyes… and there’s more opinions about everything, so getting an agreement in place regarding
Business Partnerships and Collaborations | Amazing Health & Fitness Growth Read More »
Your clients may choose to use HRT or avoid HRT. But I propose they could also abuse HRT. What to do in both cases… I’m going to cut right to the heart of message. I want to get your attention. If I have it, keep reading and I’ll explain (and so will a podcast).
Do Your Health Coaching Clients Abuse or Avoid HRT? Read More »
Every communication you use in marketing has two goals (and you know me, I can’t help but add an extra so at the end I tell you the one more that would make the trilogy test of “is this a successful post, email or video?” They are: Establish Clear Authority Create Rapport In this episode
2 Goals of Every Communication (Sale or No Sale) that Boost Success Read More »
You’re human so how you handle mistakes is a need-to-know part of business. In a word, fast, is the Cliff notes here but stick around for this episode. I wish this is something I’d had to listen to and lean into when I was just starting. Before I knew that hassles and mistakes and random
You Will Screw Up! How to Handle Mistakes It When They Happen Read More »
