Debra Atkinson

Registered Dietitian Breeze Brown didn’t know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professional athletes. Find out how a purpose and $300 launched her business in 2009 and learn more online at www.breezebars.com Have you […]

Mark LeBlanc, President of Small Business Success and author of Growing Your Business! And Never Be The Same joins me today. He shares his story of growing as an entrepreneur, like you and I, and of the practical tips he uses as he coaches and consults small business owners who want to grow their business.

When competing with a large organization, corporation or big box is out of the question for your budget it’s time to reorganize. Your small business has an attraction that a big organization does not. Finding the blend of personal and professional is key to allowing your customers, your next customers, to get to know you.

We’re all in it to win it. Fitness is going to get bigger and your budget of time as a personal trainer or an owner and manager is going to get smaller. You can’t afford to offer one-time wonders but need sustainable, profitable programs that you will market as revenue streams for years to come.

Guest marketing speaker and marketing strategist David Newman joins us today. If you want to attract, engage and win more clients, you’ll be on the edge of your seat listening to David and I discuss marketing as it applies to our fitness industry. All you have to do today is talk to your customer, their

With the same amount of hours in the day as anyone else how can you get more done? Productivity science sheds some light on how to optimize your schedule that goes beyond delegating and doing groups instead of privates training. Using every minute to your advantage requires knowing a few things in three key areas

Chelsea O’Brien of www.techdivamedia.com joins Voice for Fitness Professionals today to share her secrets as a media coach for every industry professional you can imagine. From real estate to chiropractic to binge eating…if Chelsea can grow an audience for those you can bet there are take aways for your fitness business marketing. Find out where

Marty Wolff and now wife Amy met on the Biggest Loser back in 2006. They now run a health club that caters to helping people of size recover from food addiciton and find a place to fit in. Learn more about their marketing and attraction at www.Square1club.com. Understand the unique and special way they’ve used

Tom Durkin, owner and operating manager of seven fitness centers in Iowa joins the podcast today. Before fitness was the popular thing to do, in a state that isn’t even on the top 25 of 50 fittest states, Tom Durkin invested it all in the fitness industry. In the doors every single day since, acting

How do you hire? It’s a skill set we often don’t come to the fitness profession with. If you’ve grown up through the ranks of fitness trainer to having a business of your own it’s a guessing game that can cost you.  If your business is dependant on customer care and liability is a concern,

Email marketing is the best way to get information to your customer base for pennies. It’s fast, simple and provides almost immediate feedback about your effectiveness. You can’t pay thousands and get that! There are gaps in most fitness pros’ approach though. I share here my own mistakes and how I fixed them with the