Debra Atkinson

Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with their friends, you could miss this free referral engine. With 30 million more people coming to social media over the next few years

If ever there was a time to use video marketing it’s now. Now as in 2014 and now as in November. It’s pre-season foundation building that will get you a head start on soliciting New Year’s Resolution makers and haters alike who still come in droves looking for fitness after the first of the year.

You think you’re busy? How do you go from personal trainer to entrepenuer with muilitple venues including books, workbooks, blogs, videos, podcast, vodcasts (do I even know what that is?) to seminars and then the …what’s next? Not only does Jonathan Bailor do all of those but he executes the marketing of them with extrodinary

You want to Attract More customers, get more Business, and do that you need to Create Content that is uniquely you. We talk marketing and we talk branding all day. Many of us nod and many of us glaze over, knowing its important but not knowing really what’s at the heart of it. At the heart of your brand, no

High Productivity Habits For The Fitness Professional include 6 tips for your last quarter of 2014. From getting up earlier to not being politically correct they’ll save you time that you can do more with. If you’re looking for time and space to write that book, create that new website, develop a new program or

Every industry professional today knows creating a niche is important. Choosing and narrowing scope is scary for some. With Medically-based fitness facilities the qualified personal trainer may have found the way to continuous leads, income security and stable schedules. If you’re in it or you’re weighing your options hear what Don has to say about

Professional and personal growth requires forward momentum but its best combined with inner reflection. Using the power of your personality to enhance relationships and awareness of how you impact other people. At any age and phase of career you use personality and others use theirs to influence. When you know what and why and how

We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get