Debra Atkinson

Go From Good to Great this spring. Check off this list and make sure you’re doing all you can to set your programs on the path to profitability. Six simple steps will help make all the difference. Number one matters most. If you’re in need of a first quarter revival, this is your time to […]

Every year about this time everyone else sets New Year’s Resolutions. The busy-ness sets in and you are left in the dust. Creating a year that reaches goals professionally is just as much about creating goals that get you the actionable steps and the tracking measures to get there. If you create a system that

Few fitness professionals are doing it. Yes, everyone is marketing and everyone is advertising. Few are doing it well. We just have more noise. If you will take the time to study these secrets and make sure you have them all included in each and every marketing peice you prepare you will be far ahead

Are you counting on a successful January, just because its January? What  if it could be even better? Changing your mindset about selling is more than half the battle. Customers don’t actually want to be sold, they want to buy. There are some who’d say you can “sell without selling.” I’m not one of them.

Marketing is about conversion, not just communication. At first glance and first date with social media you may not find that apparent. The best marketers are using social media wisely with a purpose with each post. There is a schedule for a percent of content based on their customers interests, wants and needs. The savvy

It’s fair to say the largest good we stand to do with making the world a healthier place is inspiring the largest population of inactive and overweight to begin an exercise program for the last time. That is, to help them make a lifelong commitment to exercise. Dr. Paddy Ekkekakis, Exercise Psychologist in the Department