ARE YOU WINNING OR JUST STUBBORN? “Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller A few weeks ago I posted a blog (and video) about the importance of knowing when to quit. It’s worth a read and gets right to the point. This is January …almost […]
WHAT’S THE STATE OF YOUR UNION? And by that I mean, your next union with a new client? Of course if you know what they’re thinking… you’re going to choose words and images differently to effectively reach them, right? If your spouse or significant other were upset at something you’d done or not done and you
Seeing the State of Fitness Prospects Just Got Easier Read More »
You Will Be Tested You’re working with people. You’re working with emotional-based problems more than you’re not. Think you don’t need many policies? Think again. The best time to think about them is BEFORE you need them. That is, before you start business. The next best time to think about them is now. Policies you
Must Have Policies and Forms For Your Business Read More »
Make These Mistakes And Lose Customers Quick 1. Talk about yourself. All the time. If you are sending emails and only promoting your programs with a. flyers of your programs b. articles that lead with promotions of your programs …bu-bye… Unless you’re a RETAIL store that is there for the purpose of SELLING goods that
Biggest Mistakes In Email That Cost Subscribers Read More »
Forget Exercise and Make More Revenue It’s only taken 30 years for the fitness industry to realize that it isn’t the exercise, the nutrition, but the thoughts around it that keep our customers from sticking with it. They don’t get up in the morning thinking “I’m going to do exactly the opposite of what my
Are You Using Coaching As A Source of Revenue and Results Read More »
Winners Do This: 1. They know what they believe in, what they represent and what they don’t. They approach a decision based on these simple things … as they affect the future growth they want not as they effect the immediate challenges that might be created because of them. Their reaction isn’t …that’s going to
Mindset of Winner – What They Do and What They Avoid Read More »
10 Things You Could Do In An Hour That Will Bring You More Clients 1. Create a video with a call to action. 2. Write an article with a byline with live links. Submit it to online sites, and modify it and post it on your website. Link to it in your next newsletter (not
What Did You Do With Your Last 60 Minutes – Will It Gain You A Client Read More »
LOSING MONEY? Check your ceiling. You read right. So many times when a trainer or a fitness center prices their rates they do it with the hope that lowering the rate they really want will make it easier to attract and sell. Because they hate sales. Or think they do…they don’t have any experience to judge
Selling Discounted Packages or Singular Session Rates Read More »
Email is the Number One Source of Communication and Marketing with a New Customer Do you want to be a Yahoo? Enough said. Worse, though…you send a newsletter out. Your heavily logo’d, branded email service that includes the names of employees or of (another mistake) independent contractors…with call to actions that say for more information
Are You Still Using @Gmail @Yahoo @Hotmail For Your Business? Read More »
IS YOUR RELATIONSHIP WITH SALES KILLING YOU? There are two kinds of programs and management out there. You in fact are probably one or the other. 1. You embrace sales and realize every staff member who is able to ask better questions and believes in your people, your programs and how you deliver business should be empowered
Fill Programs With Less Selling- Last Chance Read More »
What’s the Cost of Doing It? What’s the Cost of Not Doing It? Yesterday I went over a projection for a group training program in our weekly free class. The program was based on a fitness business owner who wants to work with a golf conditioning program with a new relationship developed with a country
Case Study – Programs That Flop and Programs That Profit Read More »
Got Profitable Programs? Answer the following to find out. or click here now to get on a fast track to developing programs slowly that WIIL deliver more clients, more dollar per client and more profit. Do you NEVER discount your services? Do you create customer-perceived valuable services that attract more leads than you could accept as clients? Do
Your Checklist for Programs That Profit Read More »
