AWESOME! The client did it! They reached their goal for the set. Awesome! The client has job opportunity that offers big promotion. Awesome! Your studio is going to get involved in online training and education programs to support your growth. Awesome! Your client does the same cardio every day all week … effective and a […]
Your Personal Training Vocabulary – A or F? Read More »
Every trainer begins somewhere. Growing your number of sessions, increasing your repetitions, increasing confidence. Decide what area you prefer. Create a niche and stick there. Go deep. Temptation will be strong to do it all and say yes to everyone. The more you focus the faster you’ll grow your demand and expertise. Study, increase your
Branding U – Planing Your Personal Training Career Strategically Read More »
Top Ten Reason (or Signs You’re Headed) For Fitness Business Failure 1. Delivering a terrible product or service. In the last month alone, not one, not two but three customers – that’s an average of one every 10 days – have told me their trainer told them “…not open to changing his approach” (when the
Top Ten Fitness Trainer Failures Read More »
BIG NEWS Gets Swept Under The Rug Sometimes Are you carrying the broom? We are jammed. We’ve got clients. We’ve got client-getting activities. We’ve got lunch. We’ve got a workout. We’ve got emails, voice mails and workouts to write. I’m tired. Should we just take a little break? At some point we need to be
When The Little Things Are Big! How To Not Over Look A Random Study Read More »
Five Ways You’re Wellness Balance Is Out Of Balance 1. You’re stressed constantly about hitting numbers, making quota, and it shows in your eyes, your skin, your weight gain or loss. 2. You’re not prepared when you arrive at a session. You entertain your client and take them through a session that is appropriate for
Are You Tired Fitness Professional? Let’s Take Care of It Right Now Read More »
Personal Training Is Barely Old Enough To Know Better I’ve been personal training officially since 1987 give or take. At that time it wasn’t even called personal training in the middle of the Midwest where I was blessed to be born and raised and stranded in a cornfield. That at least is how I felt
If You’ve Been Training For 25-30 Years – on a Career Basis Will You Share? Read More »
DO YOU HAVE THE ANSWER? Are you working toward being the best? or Are you doing your best? That’s the difference between reaching the highest level of success and falling short of it. Wanting to be the best is really what defines the truly best. (Click to Tweet) We saw it for a few hours during
Can You Guess The #1Trait of Best Trainers Read More »
How’s Your Top Line? Do you try to maximize the revenue per engagement? Or do you like many trainers get nervous and discount your packages so that you might make a bigger sale but you make less top line? Do you try to maximize the revenue per engagement or do you get cold feet and
You’re Used To Talking Bottom line, How’s Your Top Line? Read More »
If You Can’t Get Their Attention You Can’t Get Their Business What if there was a way to get more attention? What if your prospective customers came looking for you? What if your current customers were singing your praises so much that they got you more traffic than paid ads? Imagine that you had a
You Standing Naked On Your Marketing Stage? Read More »
If You’re Using A Rate Sheet, You Probably Have Too Many Rates. If you place that rate sheet in front of a client your best guess should tell that if they decide to buy they’ll buy something in the middle of your sheet. That’s only a fraction of things that go wrong. When you train
Why You’re Undercharging and What To Do About It Read More »
1. Stop calling yourself a personal trainer. They’re a commodity. If a consumer is shopping they shop lowest rate of any commodity. Toilet paper, paper towels, napkins. You need to change your title for your own self-worth. You’ll start believing all you do is exchange an hour or half hour for money. You’re an expert who
6 Steps To Win In The New World of Personal Training Read More »
Critical advice from the decision makers: your customer Be very good at what you do. Stand out from the rest. Have published articles in specific areas. Have a track record of testimonials from clients who “know people.” You may have to do a few gigs for free to get that done. Offer your service in
How To Stand Out With Customers Seeking Personal Trainers Read More »
