Customer Service is King with Waivers I recently worked with a coaching client who relayed her interaction with a trainer from a health club. The trainer had done an assessment for her within the last couple years. When the client went back and asked for the records the trainer reported that she’d “cleaned out the […]
Create Customer Ease and Lower Your Liability Read More »
WHAT’S YOUR WHY? I ask this regularly of personal trainers. Usually I ask it about in regards to what motivates them. Right here right now I’m asking you to answer this on two levels: 1. what your past and current clients say about why they chose or stuck with you 2. what you know your
Th Top 10 Customer Cited Reasons to Hire YOU Read More »
GUESS WHAT THEY SAID was their biggest frustration… Out of all the possible answers below to the question “what’s your biggest diet/exercise or lifestyle frustration?”…what three do you think were the most common answers? 1. knowing what to eat 2. knowing when to eat 3. following through with eating the right thing (I already know what
I asked 20K Baby Boomers what their frustrations were – do you know what they said? Read More »
HAVE YOU CALLED YOURSELF LATELY? It’s an eye-opener. As a director of Personal Training for six+ years I used to call regularly or have an intern do this. We’d schedule calls around the clock so we hit the part time openers, the part time closers and the full time or part time day staff. I’d
Does Your Customer Service Stink? Read More »
#1. You object to sales. Get serious, get help or get out. There’s no excuse any more. If you’re only here to help the people who drop in your lap and make you feel good about yourself you are not helping the industry. You are not helping yourself. You are not helping the people who
The Five Most Common Objections to Buying and How To Overcome Them Read More »
What Questions Should Appear On A List Of Must-Ask Questions Before You Hire A Personal Trainer? Here’s my response to that. I published them my answer in a book over 18 months ago. At this point I might add some additional questions to it. I’ve seen too much. We have peaks and valleys. Take a
Don’t Hire A Personal Trainer without reading THIS Read More »
GO ON, Google YOU. I DARE YOU Someone else is, I guarantee it. Well, that is if you are marketing with enough oomph to attract any interest. It’s the first place they’ll go. So what comes up? Do you have content that makes your listing look attractive, authoritative, leadership and pocket-book worthy? And what if…
What Is Your Brand? Read More »
WINNERS MAKE THE FUTURE COME TRUE BY WORK Trends are past “what happened” hoping to know the future. It’s a guess. It’s a popular vote by fitness professionals. Did you vote for the homecoming queen? The prom king? Did the most beautiful always win? The most popular? The most talented? None of the above. Just
Are you watching trends or setting them? Don’t miss this opportunity Read More »
GOT YOUR NOSE IN A BOOK? or …. your buds in your ear? Most of the successful = profitable + happy entrepenuers I know read… a lot. A book a week… read, listen, absorb. I find that almost impossible… but I manage at least to BUY one a week?!! And read one to two a
The Books Top Trainers Read (and love) this year Read More »
What’s the Number One Source of New Personal Training Clients? Bingo. Public Speaking. Yet, few trainers do it. On purpose, with intent and strategically. I don’t mean setting a goal to do a number of presentations a month. I don’t mean hosting or external speaking. That’s a part of it, but saying yes to someone
What to always do and never do for Public Speaking profit Read More »
Take a listen..to hear what’s in store for your future. Last week Pat Rigsby joined me for a podcast episode. We had a great chat about where we’ve come as an industry and what’s in store. Hear Pat’s predictions and find out how to prepare. If you’re unaware of Pat, he also talks to hundreds
The Future Of Fitness and How To Prepare with Pat Rigsby Read More »
