Are you using the Right Marketing…at the Right Time? You can have statistics, a testimonial, a personal story – all of which are important to boosting your presentations (virtually or in person). The missing piece though is your timing. Are you telling the right story, sharing the right statistics at the right time? Your closing […]
Fool-Proof Timing for Your Marketing and Productivity Plan Read More »
Why Are You On Social Media? Not intended to be a trick question. Yet, often I get a blank look back in response to that question. Then, there’s a flurry of activity happening without measurable results, that tells me … there’s not an answer to this question. If you don’t know your objectives, you can’t
The Key to Social Media Success for Fitness Professionals Read More »
LOSING THE SALE BEGGING TO BUY Have you done this? Someone has called you and asked about your service. Someone has walked in and asked about personal training. Someone walks up and asks how training works. You offer some information and a way out. You don’t want to be pushy, salesy or sleazy. So you
How to Avoid the Quick Tour (or Consult) and Bye Buy Read More »
LOGIC and COMMON SENSE ARE OUT Thank goodness! I think I was blowing both anyway! What does work in ads and marketing is emotion. Rarely though do I see it used well on the grass roots level. That is, if I walk through a fitness center or click on a website (the fitness marketing geek
Do Your Ads Hit the Right Emotional Cord to Win Customers? Read More »
The Other Day I Talked About Behavior Change Are you changed yet? You think about this every day where your clients are concerned. When it comes to us doing the change it gets harder. So step two…you’re still practicing step one, right? You don’t change something over night but it will change if you repeatedly
Simple Step to becoming Best at Fitness Sales Read More »
The Beauty of Group is Inspiration and Energy tied into Time Economy and Increased Revenue No arguments? I didn’t think so. Who doesn’t love a group? A few, ultra-introverts that don’t like to multi-task…and that’s OK. But if you’re of the 90% fitness pros who is or wants to … and wants to better (has
Your Bootcamps Better ( and full) in 10 Simple Steps Read More »
Behavior Change For Fitness Sales Got clients? Most trainers will say they either need more clients, they need more hours or they need more revenue. The secret is in more clients. The more in demand you are, the more you can raise your rates and increase revenue streams to serve different interest levels and different
Change your fitness sales mindset and change everything Read More »
You Push You Lose Them. Your job is to give them what they need. Even when you feel them pushing back. Ironically, most trainers take pride in being known for “the tough trainer.” Jillian, for instance? America’s Toughest Trainer. And there are a lot of trainers out there trying to rival her. Being “hard” is
The Happy Fitness Customer Myth Read More »
Hear a Pin Drop For some trainers and gyms that’s what happens this time of year. The annual pilgrimage to beaches, slopes or basketball arenas leaves the gym and perhaps your training schedule empty. For every client who goes away though, there is another new prospect whose “stay-cation” may be your opportunity. Have you tried relevant
Recently posted on Gyminsight.com here’s an article that’s a quick read and a quick fix. Check your website: 1. black font on white background? 2. larger font that usual? 3. images that depict your audience target? 4. images that show your target doing what motivates them to contact you? (HINT: it isn’t lifting weights) These
Are you marketing to boomers? Read More »
Are you using your time wisely? Promotions don’t happen spur of the moment. They happen months before they should start. You build up anticipation…prepare for the launch. You post, tweet, write about timely items that build anticipation. This is a huge difference between the business that writes an article based on what their staff wants
Is It Your Lucky Day or Not? Read More »
No System No Sale Yes, you might get lucky once in a while. But you won’t get the proposal for life. Every step every time. If you assume you know what someone is thinking, assume you know what they’re willing to spend you’ll throw thousands of dollars in sales away. Don’t miss a step. Know
Bullet Proof System For Closing More Sales Read More »
