If you think you don’t have time for social media, I encourage you to rethink it. For five minutes you could reach thousands. For fifteen minutes a day you can employ a strategy that will grow your reach, your page and bring your next customers over to your email list. Social media isn’t going to […]
Five Ways to Grow Your Fitness Biz with Social Media in 15 Minutes Read More »
OTHERS GO TO SUMMER CAMP, WHY NOT YOU? If you’d like to find yourself more full, more consistently, and attracting more ideal customers then closing them once they reach you, you may want to consider summer camp. What would an intense overhaul of your client attraction tools, your email funnel and your products and service
Is it time for a Mastermind to grow your fitness business Read More »
It Happens Be prepared in case it happens to you. What if you lose three clients this week? You built your business around training two or three or more times a week and those sessions are gone. The good news is you have plenty of free time. The bad news is when things are going
The surprise no personal fitness trainer wants Read More »
The Only Thing You Own is Your Email Your marketing eggs should include Facebook and Twitter and YouTube first and foremost. Yet the big grand-daddy is email. The only reason you should be on social is to bring your fans and followers to your email list. Not just to your website. Facebook can shut you
Got all your fitness marketing eggs in one basket Read More »
80% of Fitness Businesses Have No Idea How To Use Social Media Fewer have a publishing calendar. Are you one of them? In my Free Weekly Live Fitness Marketing Class (access to the recording is available in case you missed it and want to watch/listen) today I talked about the importance of creating and sticking to a
Got A Fitness Calendar For Publish and Pay ? Read More »
Do You Hear Crickets? Trainers often fail to have a marketing campaign that has an objective. You’re always marketing and you’re always selling. It’s having a strategy that does that best that is key. Here’s typical. You decide you want to start a program. You create the program and focus on the number of times
Does Your Fitness Marketing Campaign do this? Read More »
How to Get Burned in The Fitness Industry? There’s a chance you’re lighting your own match. If you want to focus on a small area where you can do the activities you want to do and nothing else, you’ll run into some hardships. First, you’re losing money. You may be losing staff. You might not
Do you make this mistake fitness management mistake? Read More »
WHAT’S ARE THE ONE to THREE THINGS THAT ONLY YOU CAN DO? Start looking to delegate the rest. As your business grows – always start now to think about the future – you can’t afford to spend time doing hourly work. Create the system. Teach the system. Get someone to do it and report to you.
Just One Way You Could Get Burned in the Fitness Business Read More »
EMAIL CUSTOMERS BUY Social media users are there to see their friends and get a few laughs. They don’t want to leave and read your full blog or article. They don’t want to sign up for your class. If they did they’d come to you by phone or website. If you ignore the reason social
If You Spend More Time on Social Media than on Email you lose Read More »
WORD SMITHING …that term is used most often to refer to brilliance at putting words together in a concise way to get a message across. It isn’t about using all 140 characters if that’s what you’re allowed. It isn’t about using ever character given to you in an ad. It’s in fact about using the
Words You Want To Leave Out of Your Posts, Tweets, and Blogs Read More »
The Vocabulary of Your Customer We know you’re smart. We know you know your stuff. No one who takes the time to read someone else’s blog… and network with other ideas – whether you always agree or you disagree – is “dumb.” It’s good and required to know what’s happening in your community if you
One Place Where Your Words Speak Louder Than Your Actions Read More »
Talent is Over-rated The difference between having some level of education, talent or skill and reaching your potential is work. The most successful people you’ll ever meet have worked their way there. They start earlier, work later, don’t take many vacations away from work and they wouldn’t have it any other way. They aren’t exhausted
Got All Your Eggs In One Basket, Trainer? Read More »
