If You Know How To Sell You’ll Always Have A Job If you know fitness you’ll probably always be in good shape. You won’t necessarily be making a living doing it. I’ve heard many personal trainers tell me “it’s true, I love my job.” I love to hear that. What could be better than to […]
New job opening – CEO of fitness sales Read More »
MONEY IS THE ROOT OF ALL EVIL True or False?? Two weeks ago I sat around a table with my relatives. All ages represented between sisters, sister-in-laws, mother, niece…and someone said it outloud. Money is the root of all evil. This, is why families feud. I couldn’t disagree more. I think not having is the
How to Earn What You’re Worth Without Feeling Guilty Read More »
Do you dream within limits of what you’re willing to do or do what it takes to get the dream you really want? All too many of us might be guilty of dreaming of working here to here and going home with this kind of a paycheck. Gone are the years when “a good job”
Is Your Small Thinking Limiting Your Success? Read More »
Are You Selling Yourself or the Competition? If all you’ve got is a facility that makes you unique, you’re in for a lot of competition in the future. So you have 102 classes a week. Are they all directed at the one customer that is reading that ad? Nope. So what words that you’re using
Do you Pass or Fail the Black Marker Test? Read More »
The Four Reasons Why Most Businesses (across industry) Fail: 1.) Owners don’t understand business. Finance, loans, payroll, expenses, depreciation, taxes, compliance, liability…that’s just a start. Understanding that side of things is a big piece for small and large business owners. Why bother going into business to earn less than you could if you’re working for someone
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SAME AD, DIFFERENT DATES? Top of Mind Saturation or Good Repetition? There are two sides to every coin, right? The question that is missing here is whether or not the ad was tested the first time out. A split test is one of the smartest things you can do. With emails With direct mail promotions With
Should You Repurpose Your Old Personal Training Ads or Not Read More »
If You Hate What You’re Doing Or What You Should Be Doing … Your Success is Limited There are two big problems with fitness managers, directors, entrepeneurs who struggle to profit. 1. They don’t know which activities are their priorities. 2. They don’t like those activities if they do know them and so they avoid
What’s the Number One fitness business killer? Read More »
On it or Embracing It? So much changes with social media that knowing what to do and how to do it is a challenge. The point I make here is that if you aren’t going to optimize every one of the social media platforms you’re on, you’re better to get off and use that time
Are you using social media to build your fitness brand or is it using you? Read More »
There’s Inside The Box Thinking and Coloring Outside the Lines Thinking Which are you doing? If you’re doing a program that someone else does, taught you, created first…you’re thinking inside a box. You’re playing in someone else’s sandbox. Even if you operate in a box, that is you work in someone’s gym or you have
Thinking inside the box with your fitness programs? Read More »
Sell Well or Sell Out? If you never take selling seriously as your first job and learn to do it well you’ll be hurting the career you have as a trainer. If you’re continually looking forward to the next holiday, next special event or celebration so you can tie it to a “sale” and discount so
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NO MORE SALES DURING SLOW TIMES What if you never discounted your rate again? Does that make you panic? If you didn’t have the “Rock bottom sale” and the “You’ll never see this rate again” discount could you make it in June or July or November? Can you make it with a cut in your
How to keep Short Term Fitness Business Goals From Killing Your Long Term Success Read More »
Don’t Keep Yourself a Secret! You’ve got a good product, a good service. You’re a good person. Yet, it’s not busy, you’re not full. What’s the story? You have to get out there. Be public. Be seen. Be heard. You should be the advocate for health and fitness and wellness. When people think of those
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