33 Ways You Could Get Burned By Your Fitness Business In the business of fitness, directing and growing a department, team and the services that customers want there are things that will tempt you, distract you, and habits that could get you burned. These 33 are some of the most common and easiest traps to […]
33 Ways To Get Burned in The Personal Training Fitness Business Read More »
If You Love The Job You’re Doing and Know No One Else Can Do It Better, You Sleep Well At Night If you don’t have the energy and commitment to overreach like any athlete would in sports training are you really in the right position? I hope you’re emphatically claiming yes. If you’re complacently earning
What’s Got You All Bound Up? I’ve been there. I may in fact be there right now. I told my number one confidant not long ago that I wasn’t sure that I didn’t sign up for an Ironman while writing a book to have an excuse when neither went as well as I’d like. Clever,
Constipated Fitness Professional? Been there done that and what to do about it. Read More »
In a Runner-friendly town… I stopped mid-run at the community rec center for hydration and a quick bathroom break. I’ve stopped at my share of Casey’s, Burgee’s Coffees, neighbors, gas stations, even churches (I was pregnant -what can I say!) during the middle of a run both with and without money. Any more I always
The Customer Service Bomb You May Not Even Know About Read More »
How to Motivate Fitness Customers At Every Stage Put down your text book full of Prochaska’s stages for a minute. This is dumbed-down and in doing so, easier! The truth is that starting, middle and ending motivations are different. Studies show that women – in this case older adult women – had very changed motives
How to Make Sure Your Message Evolves With your clients motivation Read More »
Who Takes Care of The Business When You’re Not Working? If you own a facility it’s you. If you manage a facility it’s you. If you manage a staff it’s you. If you are the staff, it should be you. Making business decisions makes the difference between an owner and an employee. Every program you offer
Are you the boss or the employee of your business? Read More »
IS IT YOU? OR YOUR CUSTOMER WHO HAS IT WORST? Watch this brief video for the solution to your customer’s issue. If you have the discount mentality, it will be harder to change. Package your services in a way that goes far beyond the 30, 45 or 60 minutes of face time they get
How to End the Discount Mentality That Harms Your Fitness Business Read More »
How Much Does a Month of Social Media Fitness Marketing Cost? An hour a day? Two hours a day? Yours? Someone else’s? What return do you have for those odd 20-30 hours or depending on pay? $200-300? Do you know? Let’s define marketing just to be clear. It leads to a sale. Not in a
How To Keep Your FitnessMarketing Costs Down and your results up Read More »
What Do The Founders of the Largest Fitness Organization in the World Know About Wellness? Plenty. Peter and Kathie Davis started IDEA (back when it stood for the International Dance Exercise Association – with big-haired, leg-warmer-wearing members) 33 years ago. As leaders a large staff who support and disseminate fitness, health, nutrition and wellness information,
Does Your Fitness Work Life Embrace Your Own Wellness? Read More »
QUICK 4 QUESTION QUIZ: Who is your ideal client? How old is he/she? What is her/his biggest problem? What does he/she wish would go away? Are you that age and gender with that same problem? You can see where this is going. Even if you’re now 50 and you’ve been in the fitness industry for 30+ years
The First Rule of Fitness Marketing – two minutes to better messages Read More »
Two Day Summit For the After 45 Crowd Gives You Clues To Solve the Older Adult Attraction Mystery It’s called Transformaging and it’s hard to say but easy to see why you want to be there. The older adult marketing controls the most consumer dollars and will for decades ahead. If you’re not actively improving
Serving Older Adults? Free Two-Day Summit with International Experts is a Must-see Read More »
There’s ONE Thing That Will Make The Most Difference In Your Business That’s asking for business. Stop looking for the blueprint. You already have it. Stop looking for the secret. You already have it. You may need support in pricing for profit and sustainable programs. You have everything you need right now. Just watch this
The Fast, Easy Way To New Personal Training Customers Read More »
