Debra Atkinson

Is Your Email Service Helping You Give Better Customer Service or Just Serving You?

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Optimal Email Service Use Increases Your Subscribers Optimal Email Service Use Increases Your Revenue Optimal Email Service Use Increases Your Free Time If those three statements were three questions in a quiz, how are you doing? Are you increasing your subscribers consistently? When you log into Constant Contact, MailChimp or Aweber, for instance, do you […]

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How Do you Create an Intimate Community with a diverse clientele?

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Got Groups? One of the best uses of Facebook is segmentation of your customers. Facebook pages are great collectively but Facebook groups are the best way to provide only the information that your specific segments want to them without having to find your items in a timeline or go to your page on purpose. A

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Why are Neighborhood Studios Out Charging Big Clubs and Collecting It?

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Why is a more expensive option with fewer amenities grabbing a bigger share of fitness business? Customer service. Branding. Quality. And it’s all in the customer’s perception. Someone who wants yoga is bound to hit a yoga studio. Someone who wants triathlon coaching is bound to see a specialized center for multisport athletes. If you’re

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Are You Frustrated With Clients Who Don’t Get Results?

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The Boomer Woman Isn’t Going To Get Results From The Same Coaching You’d Give Anyone Else There’s a chance that’s true of younger women too if they’re in early stages of hormone change. But honestly, at the risk of hurting my own business…because what I hear from women is this: “You’re the first person who

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A Picture – that your customer identifies with – is worth 1000 __________

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A Picture A Post It’s a good rule of thumb if you want to boost your social media success. There’s no where that’s not true. Even Twitter that was once 140 characters and hashtag love is all about images. What if your pictures are repelling your target customer? What if you’re older adult never sees

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How To Grow Your Facebook Engagement Dramatically without a Budget

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Mom Was Right: Sharing is “IT” At least on Facebook. Just being there isn’t worth much if no one notices. Your page likes (total) doesn’t matter. Your engagement matters. The number of people not that you “reached” but that engaged: they liked, commented or shared. If you think of it like a game “likes” get

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Finally, You Don’t Have To Be An Expert To Succeed

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Are You Buying Your Goods From a Quack? Regretfully, this is true. More than ever. And it’s going to get worse. You know it and I know it. There is no regulation. “Certified” means nothing. Yet, certified professionals keep using it as if it does mean something. What customers respond to is someone who speaks

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