STILL RESEARCHING THAT CHANGE YOU’RE GOING TO MAKE? Chances are something else has gotten in the way of your time, energy, and money. It’s easy to believe that you should take your time plotting your strategy. Like hiring new staff, for instance, the old cliche is usually a smart one: hire slow, fire fast. Hire […]
Are You Researching …or are you … Read More »
We Fitness Professionals Like To Be Right At the cost, often of listening to the entire conversation. We point fingers at what’s wrong before we can hear what’s being said and what might be motivating it. We often resist based on our past experiences and past personal limiting beliefs, as is human nature to do.
Listen More Than You Talk To Reach Customers Where They Are Read More »
Interesting Share Here From a Personal Trainer Helping His Audience By Calorie Counting Following a post by a trainer, I’ve no idea how I got on his “list” – don’t you love that? – I sent an email response suggesting that the “how to” lose weight solution he shared that was so oriented around resting
Calories In vs. Calories Out Formulas are Making Us Fat Read More »
You can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social media is going to be front and center in the marketing campaigns of successful businesses in the
10 Ways to Boost Fitness Leads, Sales and Revenue on a Small Biz Budget Read More »
The following was presented at IDEA Personal Training Institute in 2014. If you’re doing them now or considering adding one or more, the trick isn’t in doing it though that is a step. The first step is in knowing why. What’s the end result? Of course, you want to help people and offer value. Beyond that,
50 Ways to Boost Your Fitness Leads, Sales, and Revenue Read More »
Dietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as long in business. Listen to how her approach to functional nutrition and health is shaking things up, filling an in-demand need and providing
What One Under 30 Fitness Professional Dared To Do – Build a Career Based on Your Gut Read More »
What’s your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to eight over three years. Work the change? For them it is. Learn more about Kinetic Edge Physical Therapy here. Connect with Debra
What’s In A Name: How To Let Your Next Customer Find You Read More »
AT SOME POINT YOU HAVE TO CHOOSE There are a dozen ideas that could make you successful. If you have a multifaceted skills and talent you may be good at any of them. If you have specific skills you’re good at like most of us, probably just a few will really be your ideal path.
Could All Your Possibility Be Ruining Your Eminent Fitness Business Success? Read More »
Invite Them To Come And Then Build It Field of Dreams… you remember it? The movie with Kevin Costner…filmed in Iowa where it still stands (had to throw that in). Build it and they will come. It worked…but then that’s why it was a movie. What if you sold it and then built it? In
Labor Day Weekend…. Without a Discount Read More »
To Dream The Impossible Dream The problem with that statement is that you spend the rest of your time only half in. You decide it’s your dream…. …as long as it doesn’t interfere with your Friday night plans …you can still tailgate all day on Saturday …you don’t have to do anything “uncomfortable” If
Impossible Dreams for your personal training business? Two Words Tell it like it is Read More »
IF SHE CAN DO IT, I CAN DO IT! That’s the effect you want a story, a testimonial or an image to have. There’s no mistake that using an in-the-news headline about a celebrity or juicy story may get your email read and shared. Yet, writing about that celebrity, unless you’re a celebrity trainer in
Are your blogs and articles about the “average” person -why they should be Read More »
Self-sabotage happens to the best of us. Usually when we’re at our worst. Your working a job, going along smoothly, finding some success and praise. Then it hits. Your upper limit of happiness. Without even realizing it you look for ways to stir things up, make it a mess or make it harder rather than enjoying it
Are you Sabotaging Your Future Fitness Leadership? Read More »
