Continuing Education Is A Must! That’s something you already know. But where do you spend your CEC time, money, and energy? This post shares not a topic-rich focus on learning but the overview of what I’m seeing and hearing from people in the halls at this conference. One thing for certain: this is a mature […]
Athletic Business Conference 2015 New and Notes from Day 1 Read More »
UPDATE: December 2022 This fitness marketing that works post was originally posted 7 years ago. The reason I’m updating it is this: there are hundreds of thousands of certified health coaches now. The vast majority are unemployed, don’t need all fingers on one hand to count their clients, and it’s not for lack of people
25 Tricks I Use in Business for Fitness Marketing That Works Read More »
How Well Are You Doing With That? If you have no traffic you have a real problem. There’s no shortage of traffic. There is a shortage of relationship nurturing with the traffic you have. What’s your open rate? What’s your click rate? How many people respond to an email? If you’re staring at the screen
Give Them A Reason to Love You Read More »
Every Blog or Newsletter includes a Call-to-Action or You’re Losing Money Ouch! Really? Yes. The purpose of a blog or a newsletter is to provide value that attracts your customer. Once you have your customer you provide a call-to-action. You sell. First step? Blog to email subscriber. Second step? A series of appropriate emails that
Is Your Call To Action Working? Read More »
Do you wish you could connect the dots between time and money you spend on social media and new client revenue? Do you wish you really knew how to measure success on social? Do you want more certainty about what you’re doing with your overall marketing plan? Then you’re in the right place. Subscribe to
How to Get More Fitness Clients With Social Media – 3 Steps Read More »
Your Customer Gets In Her Own Way Would you agree with that? She is too busy. It’s too expensive she says while she fills her closet full of more shoes and has a $5 coffee daily. She doesn’t have time, while she sits for an hour and a half a couple times a month to
If you want to sell easier you need to read this Read More »
Do You Mimic Your Customer? Watch the people around you who seem most successful at gaining trust. They tend to have a physical way of relating to people. They stand a little closer. They have relaxed open arms and pay attention to the other person. What they’re noticing whether by natural accident or on purpose
Rapport Starts In The Body Read More »
Selling is worse than a four-letter word for many fitness professionals. I’ll service all day long, but don’t ask me to sell is a common theme with trainers I work with. The negative emotion you have around sales is the biggest obstacle between you and a higher paying position and higher commission. If you can’t
Rethinking Fitness Sales For More Success Read More »
Is Your Ego or Your Revenue Talking? You may lose email subscribers if you send more information. You may lose fans if you post too many times. False. And False. Have you tried it? Or are you living with the thought of that happening? The truth is that you have to find the edge with
No One Hears A Quiet Marketer Read More »
Easy, Natural, and Enjoyable Three words least associated with selling fitness. Yet, you could add fun to that list. Most trainers have a negative association with selling. They would gladly take a high commission and have someone else feed them customers. Well, the dream of that is probably short-lived. An owner who can afford to
Would You Love Someone Else to Do The Selling for You? Read More »
Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II. Reach Bryan at www.agelesshq.com
Is a Calorie a Calorie When You’re Talking to Clients? Part II Read More »
Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II Reach Bryan at www.agelesshq.com
Is A Calorie A Calorie When You’re Working With Clients? Part I Read More »
