Debra Atkinson, Author at Fitness Professionals: Marketing Your Business

fitness marketing mastery debra atkinson podcast

The Once a Week Task That Should Be In Your System As Long As You’re In Business

Leave a Comment / Marketing, Professional development, Using your time wisely / By Debra Atkinson

Fundamentals Win Every Time No matter what business you’re in you need to focus on fundamentals. You can be in architecture, craft-making, engineering, or at-home schooling for that matter. What makes the biggest difference to the bottom line will always be the fundamentals. You have to have a system for: Growing Leads. Qualified leads that […]

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Getting It Done Instead of Getting It Perfect

Leave a Comment / Podcasts / By Debra Atkinson

If you’re putting off implementing because it isn’t quite perfect or isn’t the right time, this is for you. The value of most things comes from getting 80% of the work done. If you have something out there, a product or a service you’re offering it is at least going to make money (if in

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The Golden Rule of Networking and What Mistake to Avoid

Leave a Comment / Marketing / By Debra Atkinson

Talk About Someone Brings You Both Down: Talk To People There is a simple way to set yourself apart as a true networking genius. It’s just this. You make it a rule to talk to someone and not about them. The opportunity to talk about comes up innocently enough. Someone you know will ask about

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ARE YOU SCHEDULING YOUR MARKETING EFFORTS LIKE YOU DO YOUR WORKOUTS?

Leave a Comment / Attracting Clients, Marketing, Professional development, Using your time wisely / By Debra Atkinson

ARE YOU REALLY CONNECTED TO A MARKETING STRATEGY? I’ll bet you can tell me exactly when you last did a cardio workout. I’ll bet the same of your next strength training session. When will it be? Can you tell me the same about when you are next due to connect with your prior clients? Without fail

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You Have the Magic Lamp Waiting to Be Polished, Personal Trainer

Leave a Comment / Marketing, Professional development, Using your time wisely / By Debra Atkinson

In this post, I begin a series of networking tips evolved from coaching clients, and working directly in facilities – both retirement communities, fitness centers, and university settings – they’re the secrets to successfully leveraging your skills, talents, and connections with others to help them. In turn, your business grows. Often trainers spend time

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The Five Day Rule – Are You Following It?

Leave a Comment / Professional development / By Debra Atkinson

The Five Second Rule Says Any Food That Falls On The Floor Is Still Good… if you grab it in five seconds. Right? That is if you don’t have a hungry pack of wolves or an Old English Sheepdog waiting for you to do just that. ‘Nuff said. I challenge you to apply that rule

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25 Tools I Used to Grow My Fitness Business Fast

Leave a Comment / Podcasts / By Debra Atkinson

We all think someone else has an army of a staff behind their success. Or we think it’s easier for them. We think they’re a natural at it. The truth is no. Anyone starting out is the staff, the boss, the janitor. So how do you keep up with it all. These 25 tools make

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Where is the Wealth in America … and are You Getting Your Share?

Leave a Comment / Attracting Clients, Marketing / By Debra Atkinson

BOOMERS ARE OLDER, SMARTER, and RICHER: Are You Marketing to the Well? The potential for wealth is forecast for four generations. It’s not just the Baby Boomers. Their parents, the Silent Generation, and their Children Generation X and Millenials also stand a good chance of becoming wealthier as they age. Boomers will be the wealthiest

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Black, Small, Cyber and New Years Fitness Promotions

Leave a Comment / Marketing, Professional development / By Debra Atkinson

Do You Look Forward to Going to Walmart? Do you get excited? Do you look forward to it? Do you know you’re going to get great customer service? Is it the first place you want to go on your list of errands? I don’t have any idea what your answers are. Yet, I can guess

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Happy Thanksgiving!

Leave a Comment / Uncategorized / By Debra Atkinson

I am grateful for the scores of fitness professionals that I have met along the way in these last 31 years. I am thankful for the ride through the evolution of fitness, health, and wellness. I am so grateful for continued opportunity and growth. What was once me serving a group one hour at a

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Your Position is Not A Popularity Contest Until It Is

Leave a Comment / Professional development / By Debra Atkinson

If Everything You Do Is Comfortable or Keeps Others Comfortable …. It’s not as likely to help them as something that pushes them, holds them accountable, and shows them the expectations for success. Based on knowing exactly what’s expected of us, we all do better in achieving it – or in finding something else that

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Marketing Magic You Might Be Throwing Away

Leave a Comment / Attracting Clients, Marketing / By Debra Atkinson

Start Digging In The Garbage If you’ve put time, money, and energy into building a program and you had no return you can’t blame the program! The marketing failed. It’s not even (that you know yet) that there is no need, want or demand. Well, let me clarify: there may be no want. You need

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