When There Is A Cause You Care About: Show It Whatever you begin, continue. Commit to a volunteer opportunity for long enough to make a difference. Only commit if its something you care passionately about. If you have a reason to care deeply about cancer or cancer patients during treatment, then commit to it. No […]
Your Passion Should Be Obvious – It’s Not Waiting To Be Discovered Read More »
Putting In Your Appearance? When you attend with the attitude that you have to go and put in your appearance you don’t have the spirit the give. When I was married to someone very connected in business we had a lot of social invitations. It was never a lot of fun and I suspect it
If You Meet Other People As If You Were Throwing The Party You Win Read More »
GONE ARE THE DAYS OF FRIENDING EVERYONE Even on Facebook people are selective now. People are abusing relationships. People abuse titles. Use yours carefully to network in ways that are purposeful for you, for them and position you both well. Leave the rest behind. There’s a theory that you have to give everyone who wants
Partnerships in the Fitness Business – Profit or Pricey Read More »
If You Talk With Them, They Know You Talk About Them It’s not rocket science and it shouldn’t surprise you. When you say “in confidence,” “this is just between us… whoever you’re talking to knows that you talk to everyone about everything thing. There aren’t exceptions. You have to know deep down that if you’re
Is It Safe To Do Business With You? Read More »
There is a reason retreats are popular. When universities, companies big and small, and business owners who want serious results take them they vacate the premises. It changes everything. What it does for you in a meeting with a new prospect is puts you on neutral ground. You’re the awkwardly dressed one if you’ve chosen
Change the Meeting Venue and Make More Sales Read More »
Measure Twice, Cut Once If you aren’t sure what matters you’re spinning around so busy you don’t have time to make progress in your business. If you have decided clearly what you want…. to grow your business by 66% in the coming year for instance ( a goal of a growing independent trainer just striking
Why Goals Will Change The Effective Use of Your Fitness Business Time Read More »
READ and SHARE BOOKS If you want to be a leader…in your business, your community, or your industry, read. Frequently, and consistently read at least one industry book. I’m all for “free reading” (I haven’t quite been able to lose that term since elementary school), and too often my boundary blurs and it’s one and
Your 2016 Fitness Business Reading List – Fire Up Amazon Now! Read More »
BEEN TO THAT CHAMBER EVENT? The first time out is rough. For so many trainers completely comfortable in the gym in sweats, tights, and in front of mirrors (where other people would be freaking out!), in a dress and heels or a suit they are a mess. They don’t know what to do with their
Put The Business Cards Away and No One Will Get Hurt – Market Your Fitness Business Read More »
ARE YOU HAVING STAFF MEETINGS OR ARE YOU INNOVATING? I think over six and a half years of time some of the most wasted time I spend as a director of personal training was spent in meetings. Every Monday morning, and then again every Monday afternoon I had two regular management and then staff meetings.
How Can You Make Better Decisions and Encourage Your Team To Do The Same? Read More »
CONNECT OTHER PEOPLE Over 16 years ago going through my CoachU certification process one of the things I implemented in a much more organized way than I’d ever done before in 16 years of fitness industry work was a community of experts. I began to clearly see how different business owners and entrepreneurs could be
How To Become a Valued Partner and Not Just A Fitness Trainer For Your Clients Read More »
STOP SQUIRMING Your best answer is a question. You don’t dodge the question but you have to answer based on the clearly indicated, “It depends,” that’s true of every service situation. If you have one service or product and one price you are the exception to the rule. Yet, this BEST respond still fits YOU.
The BEST Response to A Question About Your Fitness Products, Services and Prices Read More »
Your Why: Why People Buy Your education is important. But it doesn’t matter nearly as much as your marketing. At least 70% of people make their mind up online before they call, email, or come in. A few years ago that percent was 50, and between five and ten years ago it was only 20%.
Why People Buy Fitness Might Surprise You – and Change Your Marketing Read More »
