How to Pitch Your Niche… to your customer, the media, and most of all yourself Tell Your Story WHO are you… and Who is your business What you stand for and what you don’t WHAT you do… include the transformation that someone gets in words they would use WHY you do it… and why your […]
No Customer Cares About You More Than The One Who Knows Your Story Read More »
Who Is Your PEPSI? You’re Larry Bird. Who is your Magic Johnson? You’re Coca Cola. Who is your Pepsi? If you’re wishing or wanting, or it’s true, that you don’t have any real competition (so much more to say on that later), think again. Without competition, you have no reason to run. Neither does your
You Have No Competition and You’re Not Growing? Read More »
Do You Know What A Sales Funnel Is? Not to be cagey or funny, but it is: the most underused, misunderstood and neglected part of your marketing and sales. Unfortunately, that’s the best definition. Few “marketing managers” use it or help their departments use it effectively. It’s every department for themselves and worse, if you’re double
Your Personal Training Sales Funnel – Have You Got One? Read More »
What’s a Trip Wire? Customers have problems. That’s why they come to you. Something about your facility, service, or product solves that problem. They need a place to exercise. They want to lose weight. They are frustrated with prior attempts without progress. Whatever their problem is, you got them to take a first step. That
Create a Small Item A Customer Can Buy First to Increase Sales Later Read More »
You Know You’re a Personal Trainer If… You’re high on life one day when you’re full and your clients tell you what a difference you’ve made for them. Then you have a no-show, and a cancellation back to back and wonder how on earth you can ever make a living at this. You are thrilled
Are You Having This Conversation About Your Fitness Business? Read More »
Do Email Open Rates Fall Below 20% You may have two problems. 1. Your subject lines need major attention. 2. Your emails are not even getting seen. Let’s deal with number 2. If you have someone join your club, do a consultation, buy a session and you capture their email and add it to your
Make Sure Someone Asks to Be On Your List – No Automatic Adds Read More »
Where is your traffic coming from? Where do people find you then opt in and get your “Freemium” gift? This of course in 2016 is the key to first impressions. It’s not new but I can visit 10 fitness center websites right now who don’t do this. They share the opportunity to get their “email
Where Is Your New Customer Traffic Coming From? Read More »
No one has time to re-invent the wheel over and over again. But if you’re trying to sell a program that’s called bootcamp in the early morning and after work, just like every other fitness trainer and club, every time you do it you have more competition. Unless there’s something new, shiny, and fun about
How To Enroll More New Customers in Your Old Programs Read More »
The Reasons Are Simple YouTube is the #2 search engine. In less than 18 months my own customer-focused YT channel has grown from 400 to 8K subscribers. What’s better, its now a small revenue stream on it’s own. What’s far better than that is those customers from around the globe join my email list to
Why You Need To Start Video Marketing or Level Yours Up Now Read More »
Overwhelming Tasks The number one job of business owner, or of the manager or director of a program is to increase the success of the program by increasing revenue. Either raise the rates or increase participation or both. Staff members have to be happy, valued, and appreciated. If they are performers and given every opportunity
Testing Your Marketing or Wasting Your Time Read More »
Will Monday come again next week with the same number of clients, members, sessions and busy-ness? Suggesting to you that you’re too busy to work on your marketing, or programming, to generate more business? The challenge isn’t that you’re too busy. It’s that you’re too distracted. If you take your eye off the marketing ball
Marketing Monday is Your Most Important Day of the Week Read More »
If you’re settling for a paycheck without growth, or finding you’re slipping backwards instead of moving forward these 5 reasons will get you off the plateau. Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness We’re social www.fb.com/voiceforfitnessbiz www.twitter.com/fitnessvoice
Are You Self-Sabotaging Your Fitness Business? Read More »
