Debra Atkinson

fitness marketing mastery debra atkinson podcast

Even MORE Ways to Boost Personal Training Leads, Sales, and Revenue

This is 21-30 out of 50 ways to fitness marketing on and off social in a series that will boost your bottom line. These are marketing things that are working now. Delivered two years ago at an IDEA personal training institute and polished with the recent changes and updates to social media. These practices are

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fitness marketing mastery debra atkinson podcast

10 More Ways to Boost Personal Training Leads, Sales, and Revenue

Fitness marketing opportunities are often missed due to putting out daily fires. The magic in marketing is not in finding the one magic bullet but doing marketing consistently, frequently and religiously in order for it to work. Random acts of marketing get random results. Here’s 10 more ways to integrate your marketing for systematic results.

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content creation

How to Repurpose, Schedule, and Track Your Content Creation

If You Knew Your Video Viewers Weren’t Your Fans Would You Do Things Differently? They’re not. The people who are following you as fans on Facebook are not the people who are viewing your YouTube videos. And vice versa. So if you’re not wisely repurposing your articles, blogs and posts into YouTube videos so that you

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Your Social Media Success Strategy

Do You Have A Conversation on Social Media? Post, post, post. Tweet, tweet, tweet. Chat, Chat, Chat. Crickets, crickets, crickets? Unfortunately, if you’re posting blogs, sending emails, posting Facebook images… pushing out information but no one is talking back? You’re desperately in need of a refresh on your strategy. It is not about you pushing

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The Single Biggest Error Most New Fitness Directors Make

Vertical and Horizontal Business Growth If you’re like so many entrepreneurs, you get itchy. You want to grow your opportunities to make more money fast. Even if you’re not so entrepreneur-oriented, but you manage a team for someone else’s business, there’s a chance you feel a boot in your you-know-what to grow your revenue. That

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brilliant marketing ideas

The Simplest, Cheapest, and Most Successful Way to Market Your Programs

ASK THEM If you want to know what your customers want, the best way to find out is to ask them. They’re a lot more likely to buy something that they want than something they don’t, right? Are you asking your customers what they want? I often hear from fitness professionals why this or that

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