Debra Atkinson

You went into business for more freedom, flexibility, and to be in control. You’re serving others and running yourself into the ground. If you’ve built your business and customers up and feel like you’re tearing yourself down and working more, this is for you. Dr Tony Rump shares his story and the reasons his summit […]

Once you have the mindset of growth, a plan for marketing, you can create systems that make it much easier to track content, repurpose content, spread the content across your social media sites, and then measure results. Clear, simple steps and actions instead of insane scrambling for “good” content with no objective in sight gets

Marketing without a plan feels out of control and keeps you busy without results. If you’re not reverse engineering all your marketing to link directly to the action you want a customer to take, you’ll attract fewer clients than if you’re just sharing information. Create the why before you create the what. Identify the value

The Mindset of Growing Your Personal Training Business: Marketing is essential to personal training growth. The right mindset about marketing makes the marketing strategies available to you work. In this episode the difference between how you market as actions vs marketing strategies that have a destination, measurable tracking and truly help you grow more quickly with

Program titles, promotional event titles, and headlines and subject lines are the only way some of your customers will ever know about your great program. Let’s assume (dangerous) that you have a program built on what the customer wants and your only roadblock is your title because no one knows it’s for them. Here’s how

Reach more people. Develop more credibility and authority on a platform your customers are able to access much more freely than your blog or article. Network with people you otherwise wouldn’t be able to reach, and cross promote your business. What could be better than a podcast? Josh Nielson, founder of Zencastr.com   joins me

Grow your authority, credibility, and your reach to potential clients with a podcast. It could be one of the easiest ways you increase your social media platforms success and one of the least tapped resources by fitness professionals. There’s room for you. Listen to this dive into the creative process of starting your podcast and

You want both profit and you want to offer value for your personal training programs. Pricing is never easy for a service-oriented business. It doesn’t matter if it’s fitness or any other industry. How do you decide if the value you’re offering matches the rate you’re charging? If you need to hear that you should

Social media doesn’t work! That’s what I hear. If you’re starting with social media posts, tweets, pins and stopping there, you are so right! If you’re putting time, energy, and money into social without results, this is for you!