Debra Atkinson

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Social Media for Fitness | 2 Fixes when you’re posting but nobody cares

Social Media Marketing Shooting blanks on social media is detrimental! Think of it like food or exercise: it’s either hurting you or it’s helping you get where you want to go. Truly you only get one or two chances to use social media with customers before they won’t see you if you’re not relevant. The […]

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3 Ways to Grow Your Following and Make Clients Want You

The goal is always grow your following. This time of year is tough. Attention spans are short. Yours. Distractions are many. Theirs. This can be a harder time of year than the holidays. At least, for Northern climates, when it gets cold people are driven indoors, and in any climate surrounding the holidays there are

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What to do when great personal training programs aren’t full

Right off the bat we have to agree that with the title of this blog I’m assuming. I’m assuming that your programs are great. I want to operate that way with this blog. So, I’m going to put it on you to have: tested the actual program analized evaluations seen the results participants get So

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Profitable fitness tips | Midwest’s most successful private owner #101

Build a profitable fitness career with the business hindsight and predictions from one of the midwest’s longest standing fitness business success. Opening a fitness business today is much less risky than it was 40 years ago. There was no personal training. There was a need to educate customers on the importance of exercise before they

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Personal Fitness Training Marketing: Messages to Your Customers #100

Cracking the code on what works with your content marketing. Are you blogging, podcasting, and writing articles for your website? If you’re thinking you’re “done” when you’ve done it, that’s like your client seeing you once a week. If they did no other workout, stayed up all night, stopped for dinner at the drive-through, you

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It’s Not Your Content That’s Killing You, But This Is… and You CAN Change It!

Articles, Blogs, Podcasts, Infographics, and Videos Don’t Matter Without This You could spend your entire day creating content. You’ll need to if you’re not. Or someone on your team will. It’s the future of marketing. Quality content that helps your target customer is THE way into their hearts. Without ONE KEY THING…it won’t matter. Your

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