The #1 way to increase sales from fitness consultations, or bookings (if you do them) has nothing to do with your degree, certification, experience, or the type of body fat analyzer that you use. Whether you spent $10,000 on an Inbody or $40 on an Omron or something else, has nothing to do with the […]
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Social media strategies are still a mysterious marketing tool for many fitness professionals. Getting into the work of creating programs, delivering services, responding to inquiries and just keeping up with day-to-day activities makes social media seeming less important. It’s not. It’s not going away. Social media strategies can make social media a source of steady,
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Helping Fitness Clients Find You Fitness clients were finding me organically. I thought I was clear on my brand message. I was wrong. I know who I serve. I am my target market, for crying out loud, duh. I know what they want. I know what they hate. I know what else they’ve tried. I
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Getting prospective customers aware they have a problem, and you have a solution is the first step. If you’re getting low rates on email opens, lower click throughs, and small engagement on social media, it’s clear that getting busy prospects to engage is becoming harder. Here’s how to get more opens, more clicks, more views
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How do you launch? What is a launch? What are the first steps to a successful launch? Amber Spears is an experienced sales professional, entrepreneur, and Internet marketing expert who specializes in helping companies develop and implement sales and online marketing strategies. Learn how much you should Earn Per Click, Earn Per Lead, (or what
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Coming up with fitness blog content may feel overwhelming. It may feel like pressure for reasons you haven’t even put your finger on. There’s that little voice that says, what are other trainers going to think… what will my boss think… will I offend any of my clients… and much of that stems from doubts
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A fitness blog is a way to share information in a non-intimidating way with an audience looking for solutions to a problem. In other words, they’re perfect for reaching your ideal customer. It’s an opportunity you don’t want to blow. You’re using real estate on your website that either hurts or helps you attract customers
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First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and click throughs are about 1-2, maybe 3%. Am I close? They aren’t trusting you. Less than 1/5 of your audience is opening and how
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You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers that your blog, or podcast (dream?), or regular videos just fall off the radar. They seem unimportant because … well, they’re not burning. You’re busy
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Fitness marketing is more and more competitive. It doesn’t matter if you are a solo personal trainer, or a full-service facility, there is more noise distracting your customers right now than ever before. Why not tease your most engaging content in the most engaging way on Facebook (and online period) to reach your customers? It’s
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1. Know your personal training business customers better than anyone Your personal training business serves customers. You think you already know them. If you haven’t interviewed anyone recently (had a third party, not a staff member), you’re guessing. The customer of today is not the one that you trained or sold 10 years ago or
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I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. They’re being lumped into bootcamps with everyone else, or treated like they’re frail, or simply not understood. If you’re a trainer who cares, this is good news.
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