Taking risks are a part of every businesses growth. Fitness and personal training have never been bigger. But are you feeling the growth? Personal training revenues overall are experiencing huge growth. Yet, that’s collectively over all the personal training businesses everywhere. A huge growth in revenue doesn’t necessarily mean a huge increase in your profit […]
Taking Risks | Personal Training Revenues Read More »
Is your fitness brand clear? Defining your brand in a way it’s distinct and immediately recognizable is a must if you want to stand out. If you’re spread thin, juggling social platforms, email, and your clients I’m willing to bet that you’re social media platforms and your website don’t all have a cohesive fitness brand.
5 Quick Ways to Buff Your Fitness Brand Now Read More »
Do you protect yourself and your fitness business? Do you know the art? The art of saying no? Betty Rocker just declined an interview with me. Eloquently. I’ve met her in person a few times in the past month and love her. She is the real deal. She also protects herself. She’s walking her talk.
Saying “No” Grows Your Fitness Business Faster Read More »
Do you have group training programs that aren’t full? Do you have trainers getting paid the same or less to lead group programs than they do for a private session? Way to often I see group training programs that are so dirt cheap that the poor trainers (and yes I mean poor!) leading them get
If you offer group training sessions and they’re not full…. Read More »
Find time to grow your fitness business = have more time There’s never been a better time to be in the fitness business. If you want to grow your fitness business, however, and create a real business, not just a service, so you can also make a living and have a life you love, you’ve got
Time to Grow Your Fitness Business Read More »
Planning the launch of programs throughout the year is only as effective as the content you have finished that goes out during that launch. You want to fill your fitness programs. Crossing something off a list as built won’t necessarily do that. If you’re an entrepreneur you’re so busy doing day-to-day tasks and reacting to
Planning Content to Fill Your Fitness Programs Read More »
Are you creating fitness marketing copy in blogs, videos, and or podcasts? You wouldn’t start with “hey, you!” when someone walked in the door, but it may feel like you’re doing that to your customer. It may feel to them like you aren’t even talking to them. Have you ever been in a room and
Small Fitness Marketing Copy Changes Big Fitness Business Difference Read More »
In the final hour of marketing you need specific strategies. I just read a disappointing article in Club Solutions. I’ll admit I’m always skeptical of a “free” magazine. That said my opinion is probably skewed! However the breakout box in the hard copy of the article read “5 Specific Strategies to …” and it was
5 Specific Strategies to Capitalize on the New Year’s Fitness Rush Read More »
It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some new marketing ideas to rejuvenate your personal training marketing in 2018. The countdown to #1 in David Letterman style: #10 Profitable fitness tips
Top 10 Personal Training Business Podcasts of 2017 Read More »
Nutrition coaching… is it for you? Can you legally do it and be within scope of practice? A personal trainer who wants to be authoritative, credible, and stand out among the noise of health coaches and trainers today wants to have knowledge and tools beyond the norm. A degree and certification are not enough. If
Using Lab Tests and Nutrition Coaching to Get Better Outcomes, Legally Read More »
Prepare your fitness business for the best next year by planning with three things in mind. This super short episode I share three levels of planning for the new year’s launches, promoting your best selling programs, and the promotions themselves. Join the webinar Saturday, December 9 for making the most of social media marketing that
Your 3-Step Year Fitness Business Plan Read More »
Note: this is an updated post– For 2021 – Get your Guide to Writing Copy that Converts Visitors into Customers LIVE!with a 3-part, 3-hour workshop, so you’ll have the skill forever – and be able to use it right away. Stand out in the noise and volume of social media and electronic messages. It’s not about
Copy That Converts Readers to Fitness Customers Faster Read More »
