Need a fitness marketing goldmine to kickstart better results? You already have it. Frequently asked customer questions are an amazing (and easy) source of content to create. You’ve probably answered the same questions dozens of times if you’ve been in business serving the same demographic for very long at all. What you’re looking for is […]
The Fitness Marketing Goldmine Waiting for You Read More »
Do you need to upgrade your audio and video to do social media and zoom meetings? Is it lights, camera, audio and action or are you stalling? Your images, and video quality do matter. The right lighting makes all the difference. Here’s a random collection of tips that you still have to do when you
Need to Upgrade Your Audio and Video, Fitness Pro? Read More »
How do you show up when you’re not selling fitness services? (this is list-building) But it’s not salesy, spammy, sleazy promotion. If you wouldn’t say it in a conversation with a stranger, don’t say it. Honestly, this is likely the biggest downfall of every fitness professional and fitness center. It’s almost balls-to-the-walls during a promotion
Show Up When You’re Not Selling Fitness Services! Read More »
Should you collaborate more than you are? Earlier in this daily tips streak (episode 2 – it’s that important) I talked about the power of collaboration. Are you collaborating? I collaborate with people who serve the same people I do. I collaborate with people who compliment what I do. My collaborators are OBGYNs, essential oil
Who Else Should You Collaborate With? Fitness Professional Read More »
Even when you’re not selling things, you want to let them know you sell things. You’re a business, after all. Look, if you’re watching what some social media influencer does on social media and mimicking them, you may lose. An “influencer” doesn’t have the same business model as you. You have products, services, packages. No,
Always Let Them Know You Sell Things | Fitness Professionals Read More »
Alienating your ideal customers? It’s easier than you might think to fall into this trap. You want to teach them and give them the clear instructions of what they should do! You mean well! But it comes across as teaching and preaching. Instead of alienating your ideal customers you of course want to be nurturing
Fitness Pros, Are You Alienating Your Ideal Customers Unknowingly? Read More »
Let them see you, the real you. If you’re hiding behind perfect images, perfectly showered and made-up you, and it takes effort, and you have to be “camera-ready” all the time, you may struggle to grow. Are there accounts with hundreds of thousands of followers with that type of post? There are some I suppose,
Let Them See You | Fitness Marketing Tips in 2021 Read More »
My formula for social media has been shared at International Council on Active Aging, SCW, and in my private mastermind and consulting client meetings. I mentioned this yesterday. The quick 411 is this. You need content, called cornerstone content on your website. And every time you’re creating a blog, a podcast, a book or a
My Formula for Social Media 365 Ways for 365 Days Read More »
Social media content is a burden for many fitness pros and companies. It’s either tossed to a staff person who really has no idea how to get growth and engagement, or it’s your baby and you have limited time. It does take planning, and you know I’m a fan of creating your pillar content first.
Generate Simple Social Media Content Fast | Fitness Coaches Read More »
Doubt that fitness marketing works, or at least what you’re doing does? I’ve grown organically from you YouTube channel (and grown that organically). But I am not always sure and neither are you that it’s still working without asking. So here’s how. In a birthday post recently… I shared some funny, odd, things about my
Which Fitness Marketing Works for you | Ask Them How You Met Read More »
If you don’t take a stand what will make your message memorable? Demand attention by having a real opinion. Are you worth listening to? In today’s social media climate, no one is going to listen to the same old same old. While you want to be likeable you might be trying so hard that you’re
Take a Stand |Strong Voices Demand Attention Read More »
Six years ago, I started writing my third book. I got the idea (first collaboration, because this was not my idea, I have David Newman to thank for that of Do It Marketing) to ask an expert to contribute a short piece to the end of each chapter. I had my chapters written and wanted
The Power of Collaboration | 1 x 1 = so much more Read More »
