Let them see you, the real you.
If you’re hiding behind perfect images, perfectly showered and made-up you, and it takes effort, and you have to be “camera-ready” all the time, you may struggle to grow.
Are there accounts with hundreds of thousands of followers with that type of post? There are some I suppose, but if you look for the icons who don’t actually have celebrity and an identity already, there aren’t nearly as many.
There’s a lot to be said.
A few recent posts that have gotten greater attention for me:
(It’s important to note that I don’t automatically share the same posts, and I don’t even share the same images and posts to Facebook as I do to Instagram. I keep it different and unique to the platform about 95% of the time. Those who follow me on Instagram get the photo-centric content IG is known for. And they’re treated to different content than someone on Fb sees.)
- On IG, I talked about my midlife crisis and shared pictures from high school of me, and me with a friend (who joined me on a podcast) and it definitely struck a cord.
With all the women who likely have the same tinted images in their photo albums, that wore the same scratchy cheerleading outfit, and remembered when French braids were all the rage.
- On FB I just finished a month-long daily core challenge. I took a couple of those videos and posted to YT or IG but that’s it. The action happened on FB and that’s where I kept it. The engagement numbers went way up, organically.
- And also on Fb, I hopped in with some fresh video to promote an upcoming course. But I was fresh from a facial, where they rub your scalp and you end up with greasy-looking hair as if you hadn’t yet showered. Did it anyway. For one, I was on a tight deadline and had a very busy work-day so it had to get done. I promised it to my ad team. When someone is counting on me for content I’m going to deliver.
Let Them See You: Authentic You
I point out these things to make sure that you know that in none of these, except maybe the high school senior picture was I “picture perfect” or at least retro perfect. The best I’ll do most times is change from pajamas to a workout top, and sometimes not even that. My point is that perfect isn’t my point.. or yours.
I don’t workout in make-up. Do you? Personally, I laugh at women who do. If I happen to have make-up on and I’m going to the gym, I wash my face before I start. And I put my message before my insecurities. Trust me, I’ll be on and you’re looking at your reflection but I don’t let my mind go to something like, oh, honey you could use a little mascara or lip color. Whatever I’m going to say is much more important to me than that.
Who Are You?
That may or may not be the “you” that you need to show. But what is? If you can find the setting, the clothing, the face… that’s ‘real’ and be that most often, they’ll hear your message more authentically. Let them see you.
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Resources mentioned:
Flipping 50 Fitness Specialist
Learn More About the Mastermind
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