You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?
My Guest:
Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer.
My Guest:
Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning’s most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact – for good.
Questions we answer in this episode:
- How do you come up with content that matters? [00:08:09]
- Why would people love to follow you (and they would!)? [00:16:59]
- Where do “good ideas” come from? [00:13:07]
Additional Notes from Sam Horn on Words for a Competitive Edge
- Where do you go that people want to go? [00:17:28]
- Who do you meet that people would like to meet? [00:17:53]
- What is one piece of advice? [00:18:10]
- What have you learned that people would like to learn? [00:18:20]
Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case.
I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear. This is why we use words for a competitive edge!
Connect with Sam:
Website: https://samhorn.com/
On Social:
Facebook: https://www.facebook.com/SamHornPOP/
Instagram: https://www.instagram.com/samhornintrigue/
Twitter: https://twitter.com/SamHornIntrigue
LinkedIn: https://www.linkedin.com/in/samhorn/
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Resources:
Marketing to Women:
https://www.fitnessmarketingmastery.com/copywriting-course
SOMEDAY is Not a Day in the Week, What Are You Putting Off?
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