Fitness marketing to midlife women, that works Five years ago she was ignored. Today she’s not ignored but she’s stereotyped. Midlife woman trying too hard to look younger, a face frozen and plumped with Botox, wearing clothes she can share (but look slightly “off”) with her daughter. A midlife woman who’s operating on the 1980s […]
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Training Clients with Adrenal Fatigue In this post I answer some questions that haven’t been “the norm” but are here to stay. It can happen to clients at any age and to both genders. It is definitely more common among women and women in midlife are most susceptible. If that’s your target market – by
10 Signs Your Client Has Adrenal Fatigue (and what to do) Read More »
4 Easy Marketing Steps That Will Grow Your Fitness Business If your first thought is “easy marketing” is a myth, you’re not alone. Truth is that marketing isn’t hard, but getting distracted by shiny objects is easy. When you want to buckle down, focus on how to get leads, clients, and recurring revenue though you
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Free Advertising | How to Get Booked for Interviews Who doesn’t want free advertising? Interviews and media appearances are an amazing way to create credibility. It’s free advertising opportunity you can create over and over again. If you know what you need to get booked and deliver an interview that get you clients and asked
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How to Interview Like A Pro (and Get Clients) Have you wondered how to interview so you can maximize the opportunity? If you haven’t been asked or asked for an interview, I’ll say this: you will and you should! Let me define “interview” before we go to far. Anytime someone else is asking questions can be
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Better Client Relationships for Better Client Outcomes Ever question your client relationships? Or see an employee or colleague that makes you wonder about how best to handle client relationships and boundaries? If you want to support your client’s strong foundation to make self care changes but stay within scope of practice, tune in. Eighteen year-old
A Lawyer’s Advice on Your Client Relationships for Better Outcomes Read More »
Social Media for Fitness Professionals: More Results Less Time Social media for fitness professionals is unique. For any service oriented professional who IS the business, or thinking they are the business, as well as the marketing director, the salesperson, the customer service rep, and the programming director, there’s too much to do and limited time
Social Media for Fitness Professionals: More Results Less Time Read More »
Great by Choice, Does it Describe Your Career? Are you great, or desire to be? Do you have a conventional education or not? Tom Durkin Owner operator Ames Fitness and Fitness World Ankeny in Midwest CEO of Health & Fitness Management 40 years in fitness industry sales, management 2000 books in his personal library 200 300
Great by Choice, Does it Describe Your Career? Read More »
Taking Your Fitness Passion to a Living You Love You’re passionate about fitness. You love it. You love what it’s done for you. You like helping people. You like teaching. Do you have a limiting belief about how much you can earn or how much you have to work to do it? Do you believe
Fitness Passion to Fitness Profession and Career Read More »
Fix Your Copy to Attract More Clients You want fitness sales without being salesy. Yet if you try so hard to be nonchalant you can actually send business away! You share video after video of exercises. Blog after blog with no call to action. You write for the local paper but don’t put a link
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How Fitness Videos Can Grow Your Business You know fitness videos get more views, traction, and cost less than other forms of marketing. You may not know how to stay consistent and make time to do it. Here’s how to create fitness videos that make a difference in your business. Batch your fitness videos Batch
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Got Your Continuing Education Credits Planned for 2019? No matter when you’re listening to this episode, continuing education and rejuvenation is always timely. As we record at the beginning of February though it’s a time when fitness pros are looking at annual con-ed budgets and live conferences, continuing education, combining get-aways with business building and
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