Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where […]
4 Big Mistakes in your Email Marketing for Fitness Read More »
Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent survey of this demographic (Flipping 50 community members from subscribers, customers, and social media followers) reveals about their personal training experience. The survey: created on
7 Things Female Personal Training Clients Hate (and how to avoid them) Read More »
I’ve been in the online business game for at least twice as long as the title of this post indicates. But for the last 7 years it’s been all of my business. The lessons have come faster and harder in that time. Things I’ve learned in 7 years of online fitness business Imagine you own
Things I’ve learned from 7 years of 100% online fitness business Read More »
How to Stop Being So Busy So You Can Be Productive Are you so busy that you can’t take a day off? Productivity is deceptive. Yet you’re number one wish is to make more money from personal training? You’re not alone. If you’re a director, manager, or personal trainer, most likely you are doing a
How to Stop Being So Busy So You Can Be Productive Read More »
6 Signs Your Menopause Clients may not recognize …and how to modify training to support natural hormone balance. Millions of women are in menopause, 46 million according to ACOG, right now. Millions more are entering perimenopause and don’t recognize the signs. If you don’t know it when you see it, you may not realize your
6 Signs Your Menopause Clients Don’t Even Recognize Read More »
Tools to Get Clients to Stick With Their Exercise Clients who stick with their exercise get better results. That’s a no-brainer. We’re clearly not doing well getting that to happen. This episode unpacks things you’ll want to consider to change what happens for your clients, especially those new ones. Dropout rates are consistent over the
Tools to Get Clients to Stick With Their Exercise Read More »
Want to know the fastest way to grow your social media channels? Buy likes. But … spoiler alert. That’s not the question you really want to ask! These are the questions: How do you grow your customer base? How do you grow your email list? How do you engage interested prospects? How do you create
The Fastest Way to Grow Your Social Media Channels Read More »
8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight If they fall off your reputation may not. People expect it. But if they win – and even lose weight- your reputation soars. Here’s how. 1) Increase their sessions per week As busy as they are if you can do 30-minute sessions with
8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight Read More »
Looking for easy fitness marketing to make your end of year the best of year? Get your holiday promotions rocking with these tools. Don’t forget that 85% of your prospects will check you out – or find you (or not) – online first. Even if you’re one of few fitness options in town you compete
4 Tools I Use and Love for Easy Fitness Marketing Read More »
Women’s Fitness, Health, & Hormones | Training Menopause Are you training women in perimenopause, menopause, or post menopause? Chances are good you are or will. There are 6000 women a day entering menopause. They’re looking for help and they’re educated, interested, and can afford it. To get them is easy. To keep them is the
Women’s Fitness, Health, & Hormones | Training Menopause Read More »
15 Confessions of a Self-employed Personal Trainer Self-employed personal trainer? Or want to be one? This is for you. And it’s written in total respect. I know most of these because I’ve lived most of these and or coached someone through them. Somewhere in this list is one or two sore spots that you deal
15 Confessions of a Self-employed Personal Trainer Read More »
Training Exercise in Pregnancy and After | Women’s Fitness In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on
Training Exercise in Pregnancy and After | Women’s Fitness Read More »
