What would it do for your business if you could sell more corporate wellness packages? And if one presentation could result in dozens or hundreds of new clients?
Corporate clients generally mean higher sales within a shorter period of time. If you’re a gym owner you already have a list of corporate clients you’re trying to reach. But with more gyms competing for the same corporate clients, what makes yours stand out? This episode will provide some ideas so you can create presentations that don’t just talk about features like how many treadmills or classes you have a week.
If you’re a solo entrepreneur, this market can still be something that works for you. While you’re building your program, and hopefully, taking some fast actions with private clients so you’re creating a profit margin from the start, you can open a whole new way to add revenue with corporate clients as a target.
Selling Corporate Wellness: Appeal to How They Win If They Do It and How They Lose If They Don’t Get It
How Do They Benefit:
- Greater productivity
- Fewer errors
- Greater job satisfaction
- Greater loyalty
Without Health, Team Members:
- Customer care suffers.
- Customers hear everything that goes wrong.
- Customer service goes down when distracted or disgruntled employees don’t do their best.
- Someone’s wife, mother, partner, daughter is hurt in the meantime.
And don’t stop there. Everyone else will.
Be able to share number of visits, progress, participation. Can you provide additional white glove service to a corporation’s employees who join? Can that include a special recipe guide, meal plan, training for a 5k or other adventure?
A corporation wants to know how greater loyalty can be inspired by the expense they’ll have. Show them that instead of costing money and requiring someone’s time on their staff that you have things in place to help create cohesiveness among them. Host a few challenges where teams compete but team members are actually cheering each other on and dependent on one another’s success.
Can you show the cost of losing an employee and recruiting, hiring and onboarding a new one?
Show the stats on productivity.
Tell them how you’ll celebrate wins and give you the details about employee’s use, or progress (with permission) so they can see for themselves how their investment is paying off.
Step-by-Step Selling to Corporations:
Start a list of corporations in a spreadsheet
Include details about the contacts, when contacted, when to follow up
Find out how they prefer to be contacted. Call, email, text.
Make it your job to learn more about the decision-maker and budget
Put together a variety of packages: special offers to employees, bonuses within a time frame, the corporation pays the partial amount, and employee covers the rest
Follow up, follow up. Invite in the decision-maker for a free trial
Book a presentation or series of them
Know how much time you have and don’t go over it
Other Episodes You Might Like:
Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health: https://www.fitnessmarketingmastery.com/staging/present-your-fee/
Is Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/staging/passive-revenue/
Resources:
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/staging/scorecard
My TEDx Talk: https://www.flippingfifty.com/TEDx/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/staging/copywriting-course
