Shocked? Employee wellness for fitness centers probably sounds like a crazy unnecessary thing at first pass!
In a recent episode, I shared how to sell more corporate wellness and this podcast is really a spin-off of that but something that may make this episode targeted at gyms and studios.
I’ve witnessed this for decades in fitness centers and studios as personal training became a full-time position, and sometimes more. Trainers starting early, ending late, and tired or hungry often begin taking less and less care of themselves. They’re no longer exercising regularly, they’re sleep deprived and they begin to feel a little angry about the situation they’re in.
What can too often happen is feelings of resentment and blame is laid on the employer for taking advantage of them.
If you’re a trainer attempting to make a full-time living paying bills, saving money, and enjoying life on a personal trainer’s salary, you may know this feeling. All trainer compensation is not the same. You can work smart with groups and find other ways to increase your revenue without increasing your time.
Selling Corporate Wellness: Appeal to How They Win If They Do It and How They Lose If They Don’t Get It
Employee Wellness for Fitness Centers
The pandemic stirred things up. They haven’t all settled back into the same spots and they aren’t likely to do so. It’s too easy to quit and get hired by another gym. A trainer or coach can create a digital business with a single email.
To receive the best service for customers, gyms and studios need to be the best. The best are not just compensation, in fact a lower pay with a better work environment may be better. What can you give them?
Trainers and coaches who work for a gym will spend a lot of time with your customers but not a lot of time with you. Am I right? Notoriously, this is how it’s been. So, it’s both trusting and naive to think that they aren’t talking to customers about things that you as a business owner would prefer they not.
Unhappy about work conditions they:
- Tell customers what’s happening from their one-sided perspective
- Share information about possibly leaving
- Discuss their personal lives with clients
When you create happy employees that enjoy each other’s company, they stay. They enjoy work and don’t mind meetings. They’re loyal and speak of the business this way too.
Trainers and coaches work independently for a significant amount of time. The reality is that they are around people a lot and potentially lonely. You can make a difference for them.
If you don’t, trainers are oversharing with clients, blurring boundaries between professionalism and personal friendship. Potentially they’ll also share the inner workings of the business practices that they don’t agree with and that’s not going to go well for your business.
Employee Wellness
No matter what side of the wellness triangle you’re on gym owner, or trainer who works in a gym setting, realize your fitness and wellness professionals need a wellness program too.
Step-by-Step Selling to Corporations:
Start a list of corporations in a spreadsheet
Include details about the contacts, when contacted, when to follow up
Find out how they prefer to be contacted. Call, email, text.
Make it your job to learn more about the decision-maker and budget
Put together a variety of packages: special offers to employees, bonuses within a time frame, the corporation pays the partial amount, and employee covers the rest
Follow up, follow up. Invite in the decision-maker for a free trial
Book a presentation or series of them
Know how much time you have and don’t go over it
Other Episodes You Might Like:
Sell More Corporate Wellness Packages: https://www.fitnessmarketingmastery.com/staging/sell-more-corporate-wellness/
Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health:
https://www.fitnessmarketingmastery.com/staging/present-your-fee/
Is Passive Revenue Too Good to Be True? Affiliate Marketing:
https://www.fitnessmarketingmastery.com/staging/passive-revenue/
Resources:
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/staging/scorecard
My TEDx Talk: https://www.flippingfifty.com/TEDx/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/staging/copywriting-course
