Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the training, coaching, and movement they love doesn’t matter or take up the majority of their time. It’s […]
Everyday Business Priorities for Health & Fitness Professionals Read More »
Why the psychology for health & fitness professionals today? You love exercise and you crave it… and most of your clients don’t. We’re often so far from clueless or from understanding what that feels like to be awkward, uncomfortable, and feel out of place we can’t relate. We’ve got to earn and learn our empathy.
I Hate Exercise | Psychology Health & Fitness Pros Need to Know Read More »
How to be and how not to be a podcast guest if you want to get booked on a podcast or podcasts and you want to be a favorite guest making those look good and love having you and you want to get asked back for use it, that podcast episode as leverage to get
How to Be (and Not) Be a Podcast Guest | Coaches Read More »
Training women in menopause is an honor. They don’t trust easily. They have been around the block. It’s not their first rodeo. And it comes with an opportunity and responsibility. The opportunity is that this woman influences 3 generations. The responsibility is, screw this up and you can change her future for the worse. Muscle,
5 Biggest Mistakes in Training Women in Menopause Read More »
You’ve got to be able to create a fitness funnel that converts no matter who you are. This podcast is all about it. And it’s in answer to all of the scurry, the flurry, and the nonsense going on around social media. I see fitness pros and health coaches posting daily with very little growth
How to Reverse Engineer a Fitness Funnel That Converts Read More »
Can Your Clients Use HSAs for Personal Training? Hallelujah! Right? Clients can use health savings accounts for personal training. As long as you meet the requirements for their medical based training and maintain it, the time is finally here. This episode is a special fitness & health coach only podcast and I’ll link to the
Yes, Your Clients Can Use Health Savings Accounts for Personal Training Read More »
10k personal training sessions in 6 months? Do you want to know? or Hard pass? In my 38 years of full time fitness industry experience, I can include a 6 and a half year period of time as personal training director for a multisite fitness center with over 20 personal trainers. During that time our
How To Do Over 10k Personal Training Sessions in 6 Months Read More »
Could you fill more programs and help more people by moving from antiaging to anti ageism in fitness promotions? What if the answer to more inclusivity and diversity isn’t focused on turning back the clock but it’s embracing the now. While it sounds good and I think most of us would agree we do that,
From Antiaging to Anti Ageism in Fitness: Flipping the Switch Read More »
Need a little boost starting or starting over? In case you hadn’t noticed, the fitness industry is well-represented by female leaders. From IDEA, SCW, FitnessFest, Canfitpro, AFAA, and so many more internationally leading continuing education and enhancement of the fitness industry through positive messages. Here in this episode is Sara Kooperman, who’s bio is going
What Would You Do If You Were Starting Over? Female Fitness Leader Responds Read More »
If your female fitness client isn’t getting results, it’s alarming, right? You know that session or two, even a week or two of a plateau is normal, but it gets hard to come up with answers about why it might be true to calm your clients. Unless of course, you start to second guess them.
3 Reasons (and fixes) Your Female Fitness Client Isn’t Getting Results Read More »
YouTube strategies may not be top of mind for your marketing. But still today it acts like a search engine and ranks 2nd only to Google. So it’s worth looking at. And for those already there, but not actually using a strategy, this is for you. Consistency is a girl’s best friend, for weight training,
The 4 Cs for YouTube Strategies for Fitness Coaches Read More »
If you have a female training client, I can almost guarantee she wants it all, AND they is overwhelmed before she starts. You, dear trainer (or health coach) will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and
3 Fast Ways to Better Results for Female Training Client Read More »
