How and When to Raise Your Rates | Health & Fitness Business

Do you know when to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation.

It’s the perfect time for a health professional to look at raising rates.

When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned.

But it can also be constipating. There’s no other way to say it.

If you aren’t careful about your business plan you could be working for pennies per hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes!

And if you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here and know when to raise your rates.

Questions I Answer in this Episode:

  • How much to raise your health business rates
  • When to raise your rates
  • How much notice to provide 
  • How to deliver the message 
  • How to justify raising rates in your health & fitness business

 

Other Episodes You Might Like: 

7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With:
https://www.fitnessmarketingmastery.com/staging/be-a-personal-trainer/

5 Menopause Exercise Programming Tips from Recent Exercise Studies:
https://www.fitnessmarketingmastery.com/staging/menopause-exercise-programming/

Training Midlife Clients | Zone 2 Training For Menopause:
https://www.fitnessmarketingmastery.com/staging/zone-2-training-for-menopause/

 

Resources

Menopause Fitness Specialist™ Program: 
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Health & Fitness Business Scorecard:
https://www.fitnessmarketingmastery.com/staging/scorecard

WellPros Mastermind & Mentorship Group:
https://www.flippingfifty.com/WELLPROS

Theia Glucose Monitor: 
https://www.flippingfifty.com/myglucose

 

Debra Atkinson is a fitness expert and hormone balancing coach who empowers women in menopause to achieve energy and vitality through research-based exercise and lifestyle programs.

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