We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials – how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach.
In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about.
My Guest:
Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer.
My Guest:
Dan Lievens is a born entrepreneur and founder of 11 businesses in a variety of industries ranging from information technology, finance and health and wellness companies. He has played integral roles throughout his career driving business realignment with domestic and international growth.
Born to a Taiwanese mother and Dutch father, he spent his youth traveling the world as the son of a Diplomat for the Belgian Government. Raised all over southeast Asia, Dan was educated in British, French, Dutch and Chinese schools. His university education began in Singapore which eventually led him to America where he received his MBA from Penn State.
Dan is well-known for his rapid, nimble and strategic execution. With a broad understanding of technology, business and marketing. As an early pioneer, he built the first co-working facility in Philadelphia, where he assisted hundreds of early and mid-stage companies in analyzing business demands and providing solutions based on clear market drivers to help take their business to the next level.
Today his primary focus is rooted in advancing the cause for purpose driven businesses and organizations eager to elevate the World we share. He is the Founder and CEO of Share One, the household name for helping businesses capture and use video testimonials to drive growth.
Questions we answer in this episode:
- What got you into video testimonials?
- Why should someone invest (time and money) in collecting video testimonials?
- What difference is the screenshots of Facebook comments and video testimonials?
- How do you actually get your clients to give you a video? (and say the right words!)
- The objections a health professional can sometimes have are go something like this: I feel awkward or my clients would never do that – what now?
See a couple suburb testimonials done by ShareOne below.
Connect with Dan:
Website: https://www.share.one/trial
On Social:
Instagram: https://www.instagram.com/danlievens/
Other Episodes You Might Like:
The Power Of Storytelling In Fitness Marketing:
https://fitnessmarketingacademy.com/storytelling-in-fitness-marketing/
Magnetic Brand Visibility for Health & Fitness Coaches:
https://fitnessmarketingacademy.com/magnetic-brand-visibility/
3 Quick Ways to Boost Engagement for Health Coaches:
https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/
Resources:
Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz
Business Scorecard: https://www.fitnessmarketingacademy.com/scorecard
Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist
