Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll.
Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you.
A few stand-outs though that made it into this list of 10 top podcast of 2023 list:
You like hearing about other midlife women who are having success & overcoming obstacles
Doing it alone can be lonely and you like hearing how to get out of your own head and way.
We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS. Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum.
In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing,
#10 Top Podcast of 2023
5 Inspired Reasons to Be a Menopause Fitness Specialist
An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want.
https://www.fitnessmarketingmastery.com/staging/be-a-menopause-fitness-specialist/
12/02/23
#9 5 New Clients in 7 Days: Here’s How She Did It
One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went.
https://www.fitnessmarketingmastery.com/staging/5-new-clients-in-7-days/
3/11/23
#8 3 Questions Away from Better Productivity
When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help.
https://www.fitnessmarketingmastery.com/staging/better-productivity/
11/11/23
#7 Helping Clients Combine Intermittent Fasting and Exercise
Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right.
https://www.fitnessmarketingmastery.com/staging/intermittent-fasting-and-exercise/
11/25/23
#6 Midlife Fitness Pro Swinging For the Fences
This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning but how she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons.
https://www.fitnessmarketingmastery.com/staging/midlife-fitness-pro/
10/28/23
#5 Top Podcast Episode of 2023
Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros
Heard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both.
https://www.fitnessmarketingmastery.com/staging/reduce-fitness-marketing-time/
2/1/23
#4 How to Host a Successful Fitness Retreat
We want adventure and experiences in midlife more than things. If you begin to think about yourself differently because you are preparing for something you’ve never done. In this episode I explored how you can position a retreat and decide if it’s a perk, a profitable event, or an opportunity to enroll.
https://www.fitnessmarketingmastery.com/successful-fitness-retreat/
3/15/23
#3 Top Podcast Episode of 2023
5 Hacks to Reduce Fitness Marketing Time Without Losing Traction
Heard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both.
https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/
2/1/23
#2 Content That Creates Clients That Want Only You
You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have.
https://www.fitnessmarketingmastery.com/staging/content-that-creates-clients/
3/4/23
#1 Top Podcast Episode of 2023
What Is Exercise Endocrinology [For Personal Trainers and Health Coaches]
Do you know the juggle between physiology of exercise and the physiology of menopause or of women vs men? This episode dives into that and the benefits of exercise on specifics. It’s not platitudes of “exercise offsets symptoms of menopause” so often used by media, physicians even, who don’t themselves have enough exercise training
https://www.fitnessmarketingmastery.com/staging/exercise-endocrinology/
2/11/23
Other runner’s up among She Means Fitness Business podcast episodes in 2023 included:
What to know about working with osteoporosis clients, How to work with perimenopause clients, how to work with menopause and postmenopause clients.
You can find the show on iTunes, iHeartradio, Spotify, Amazon and 80 other podcast platforms so it’s everywhere you listen to podcasts. Every episode aims to give you an immediately actionable tip for your business and or support you the solo health entrepreneur by sharing my experience, mistakes, and wins.
We are taking a small pause in 2024 with this podcast. After 11 years, we’ve so much content and though there is always something new, we’re doubling down on the Flipping 50 podcast and know so many of you are listening there.
We’re turning much of our content into short CEU courses like these:
- Essential Coaching Skills for Midlife Clients (available now)
- Affiliate Marketing for Additional Revenue Streams (coming early 2024)
- Marketing to Women with Copywriting that Converts (also first quarter)
Other Episodes You Might Like:
5 Fall Fitness & Health Professional Business Growth Strategies
https://www.fitnessmarketingmastery.com/staging/health-professional-business-growth-strategies/
When and How to Ask for Help Growing Your Health Business
https://www.fitnessmarketingmastery.com/staging/growing-your-health-business/
Email Marketing for Fitness Business Success
https://www.fitnessmarketingmastery.com/staging/email-marketing-fitness-businesses/
Resources:
Free Health & Fitness Business Scorecard:
https://www.fitnessmarketingmastery.com/business-scorecard/
Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course:
https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate:
https://www.flippingfifty.com/powerplate
