#302 What is personal branding and how do you build your personal brand? It’s connecting to your customer with a personal story.
You can talk about a mix of personal and professional
- Hormones
- Fasting
- Kettlebells
Building relationships in your own environment, showing your personality
- Your home
- Your family
- Your favorite pastime (not working)
You share in-the-moment, in-real-life, behind-the-scenes of you that lets people know you and love you in a way they want to do business… with YOU. Instead of Peloton or Planet Fitness.
Some ideas to help you build your personal brand:
Share behind the scenes with you on the weekend
If your family is open to it, share pictures or videos of them. If not, try a from the back photo, in silhouette.
Try a day in the life hour by hour on your stories.
Give someone a tour of your home, home office, home gym, or kitchen.
Keep the personal touches in.
Don’t let perfection trickle into everything unless that’s you sun-up to sun-down always behind make-up and home perfect.
Why People Buy From One Brand vs Another
The real reason to build your personal brand and not just a work brand is this:
People buy from people. They have a clerk they look for at the grocery store. They return to the small hardware store for that personal touch even when there’s a huge store where they might get it for less. Likewise with any product. Yes, they’ve got access to the world, but if you’re local, they’ll like that fact and connect with you because of it.
The real reason not to have you and your brand be the same is so that you can hire, and sell it someday easier than if it’s you and your name always and only in images.
Thoughts on this one? Are you already building your personal brand? Do you have a separate business and personal brand?
Resources for Health & Fitness Coaches:
How to Build a Better Freebie (freebie, how meta is that!?)
Marketing to Women Copywriting course
Other episodes you may like:
Pandemic Fitness Business Success Story: Family Business
#18 Revenue Generating Strategies | Health & Fitness Professionals
