12 Habits of Successful Health & Fitness Entrepreneurs

Podcast Cover - Fitness Business

Success leaves clues and successful health & fitness entrepreneurs are no different. Some of these will surprise you though. Habits of successful health & fitness pros fill this episode. Take notes! 

Get a morning routine

Complete this sentence: __________ first. 

You know what it is. There is something that has to happen for you to be productive. Is it meditation, exercise, or is it that you have to “eat the frog first” – in other words do the things you don’t like? 

Get an evening routine

How you end the day determines how you start. Stephen Covey’s principles are still in circulation today because they work. The 7 Habits of Highly Successful People is a book … or audible book – worth listening to and yet it won’t be news. 

With a recent contractor I asked that each day we touch base with priorities for her to work on and at the end of the day with where those tasks were. Knowing a contractor has more clients than just you, yet to you, your business can’t wait it’s easy to know exactly what the next task is, keep on schedule with mini deadlines and avoid stress of last minute items. 

Surround yourself with successful people

Often, but not always, this involves paying to be around people smarter, with more experience and expertise than you. From someone who has done it… not too long ago, and or is doing it successfully right now, you can learn how to avoid mistakes and how to benefit from their mistakes. 

It’s easy to be shortsighted here. If you feel like you don’t quite belong in the room, you’re probably in the right place. If you’re around people exactly like you, you’ll find it hard to learn from each other without a mentor of some kind helping you to see where you’re spending time on things that will keep you stuck. 

Build a life you love while you’re building a business

There are a lot of successful people who are lonely. They’ve built a business. And had the discipline to do it but at the expense of family and friends. 

Decide what kind of life, and health, and friends and family you want. Be careful about spending too much time alone, especially if you work online a significant amount of time. 

Be Unapologetically You

The reason you will be successful is because of your uniqueness not your sameness. What makes you different? What do you love to do? What are you good at? Blend those two and add your personal stories. Nothing else will cut it today. People love transparency, honesty, and an approachable personality.

Be Unapologetic About Committing to Growth 

While having a personal life you love is important, you will make sacrifices. You’ll miss parties, vacations, events. You’ll skip meeting friends or girl’s weekends. 

When I was working a ton and my son was golfing in highschool, I had three things in my life. I worked. I watched golf. And I trained for triathlons. If one suffered, it was triathlon training. At least I have an excuse for being so slow. 

I missed a lot of meetings and dinners and hanging out with friends. I went to bed early, got up early and wouldn’t have changed that. 

But not everyone is willing to do it. Growth will take this. It’s a part of the reason 9/10 businesses fail in the first 10 years. 

You’re halfway through the 12 habits of successful health & fitness entrepreneurs list. I want you to come back to me if you’re multitasking. And ask this… if you had breast cancer … this year and recovered would this list have more meaning? Listen to these last 6 habits as if that were true.

If fitness and health are absolutely your passion, it will be clear this is true if you want to come back after something like this. Or an emotional divorce or family tragedy. 

Ask yourself if you’re taking for granted your potential or if you’re really using it. 

Grow Personally 

This one… is a given. If you buy in to everything I’ve said so far and do it, growing a business is the fastest route to personal growth. Life happens when you’re growing a business. How you handle that is a big part of your growth. 

During mine… I got divorced without it being public. At the brink of starting Flipping 50, my life literally fell apart or so I thought. Then we experienced a truly terrible family tragedy. 

I’ve hired people wrong for the job- lovely people – but wrong for the job and tried to make it right only to be sorry later. I’ve waited too long for people to do the right thing and then behaved with a level of integrity I’m embarrassed about. 

Now, it’s easier to watch in amazement at the struggle of finding support. 

Stop Pretending Busy is Productive

This one is hard. But it’s easy to spin.

Believe It’s Doable.

    1. Try meditation, manifesting and whatever you need to do to put yourself in the future vision you see for yourself. 

Confirm the Actions Then do Them

We often lie to ourselves. 

Stop Exchanging Dollars for Hours 

Initially, you must do this. You have to have a proof of concept. Posting on Instagram and TikTok is not proof of concept. Concept comes from a unique set of steps laid out to get predictable results. That can’t be “meet with me 3 times a week.” You have to have something unique and methodical so you could teach 10 other coaches to do it and it would work with their clients. 

Exchange Overwork for Important work. 

The last of 12 habits of successful health & fitness pros is this. It echoes the busy and productive distinction. However, this means you do stop working. You have discipline… and discipline not to drive yourself into the ground. If you tend to judge your worth by achievement, accomplishments, you may struggle to pull away. 

Resources: 

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/staging/scorecard

Other Episodes You Might Like: 


Identify and Stop Overworking:
https://www.fitnessmarketingmastery.com/staging/overworking-and-under-earning/

3 Reasons Your Fitness Clients Aren’t Getting Results: https://www.fitnessmarketingmastery.com/staging/female-fitness-client/

Save Your Spot for this Event (and Invite Your Clients!):

Debra Atkinson is a fitness expert and hormone balancing coach who empowers women in menopause to achieve energy and vitality through research-based exercise and lifestyle programs.

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