No matter how passionate you are about fitness, health coaching or nutrition, growing your health business is still growing a business. It can be scary. It can feel risky.
And the truth is, if it doesn’t, there’s probably a higher change that you’ll become one of the statistics or remain a hobby or side hustle. And if you want a side hustle, that’s great. But if you really want to be running a successful and thriving business and to leave the 9-to-5 then you have to have something on the line.
Even doctors and very intelligent people need your support. And even they ask for help. Did you know that doctors, lawyers and financial planners are MORE likely to ask for help. A doctor at a recent health business conference I attended stood up and thanked me – and the Flipping 50 podcast for
If You are “Busy,” But Not Growing Your Health Business
For instance, if you are a serial entrepreneur or tend to get passionate and then switch gears…
These two are directly linked.
The number one reason your growth is slow is that you change what you’re doing instead of doubling down on what’s already working or even what’s not and committing to making it work.
After I had left my 6 ½ year position at a fitness center where we’d grown by 100k every year for 6 straight years, the manager asked me to support the new training director in growing the program. She shared some of the things they’d been trying. One of the trainers has spent hours developing this program of videos and workout plans and then it fell flat. No one bought it.
I asked what was tested next.
Crickets.
So, I offered some ideas for what to do next:
- test the title
- test copy
- test images used to promote it.
She said, it’s too late. He left because he couldn’t make money and he was so disappointed.
Don’t let that be you.
Either as that trainer/coach or as the Personal Training director/owner mentoring others. Ask for help if you’re out of your wheelhouse.
It’s okay to be incredibly brilliant and knowledgeable about fitness, healthy, protocols, yet having never created an offer, launched a program, written copy or selected images or knowing where to place them on the page for the eye to flow properly… ask. Ask before you guess or spend your time, money and energy.
You will lose momentum, you will lose good people, and you will rob the audience you serve of the gift your service can be to them if you don’t ask for support.
How to Ask for Help Growing Your Health Business
Do it early. When you don’t know business, know that the sooner you start right, the better.
When you don’t know what to ask, ask this:
How can I help you?
Ask always. There’s never a time not to ask. Simultaneously, there’s never a time you can’t ask someone else how you can help them. If you want the short Cliff Notes on this episode, that would be it.
Be open and honest about your numbers. To do that, know them. Beyond knowing you’re not making enough, know how much is enough. Know how many of a product or service you must sell to make it justifiable. Know the value of your own time. Know that few of us can afford to start with a low-ticket offer. Because if you must sell 5000 of them to make it count, you must have an audience of about 100,000.
Other Episodes You Might Like:
Small Work Wins for Your Health & Fitness Business
https://www.fitnessmarketingmastery.com/staging/small-work-wins/
Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches
https://www.fitnessmarketingmastery.com/staging/fitness-business-in-2023/
Resources:
Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/staging/business-scorecard/
Menopause Fitness Specialist™ Program:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/staging/copywriting-course/
Send an Email to [email protected] if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind.
