Even when you’re not selling things, you want to let them know you sell things.
You’re a business, after all.
Look, if you’re watching what some social media influencer does on social media and mimicking them, you may lose.
An “influencer” doesn’t have the same business model as you. You have products, services, packages.
No, you don’t want to sell on social media. But you sell the idea that you sell.
How Can You Let Them Know You Sell Things? (when you’re not selling)
- Share testimonials regularly.
- Share stories about clients – it can be about the problem
I was just talking about a Quit Sugar challenge a friend of mine is doing and to introduce the problem to my audience -and help them feel like they are not alone – I told a story about a client I worked with for a long time who was a grandmother.
She’d buy bags of candy for dozens of grandchildren for the Christmas stockings and Easter Egg hunt and May Day. And she bought extra. She stashed them in her desk and work and she’d polish off an entire bag of chocolate eggs in a day. Now if you got lost in that example, come back to why I told the story. I did two things by doing that. Yes, I comforted someone addicted to sugar reading it.
There’s More
But with that story I also told my entire email list – again- that I coach private clients.
- Use the phrase “in my program…”
- Tell client success stories. In my TEDx talk I told my own story, but then I brought studies and statistics to life sharing about two clients
Especially if you’ve got big gaps between program launches – twice a year, for instance, it’s important that you’re growing your following and email list so that you have more people to sell to when launch times happen.
Send to the Right People
If you have programs starting all the time, be sure you have segmented your list. Otherwise you’re sending them content that has nothing to do with them, and it’s a promotion, and they’re wondering too often why they want to have this piece of useless information cluttering up the inbox.
Resources mentioned:
Flipping 50 Fitness Specialist
Learn More About the Mastermind
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