Selling is worse than a four-letter word for many fitness professionals. I’ll service all day long, but don’t ask me to sell is a common theme with trainers I work with. The negative emotion you have around sales is the biggest obstacle between you and a higher paying position and higher commission. If you can’t sell you can’t help. If you’re spending dollars and time on marketing you do it for one reason: to drive them to your front door (website or business). Once there you sell.
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