What’s The ONE Skill EVERY Health & Fitness Professional Needs, But No One Teaches?
You want to teach the health and fitness principles you know to your ideal clients. The problem? In order to be seen, heard, and understood by your ideal client, you have to be able to message them so they think, “She gets me.”
Unless you come from a marketing or advertising background, you’ve had zero experience in copywriting. If you aced your English lit and writing courses in school or spent years in academics, you may need this even MORE. Writing that creates a compelling reason to take action is very different from any other writing you’ve done in your life.
Good marketers (think processed food, cigarette, or pharmaceutical companies) have known these things for years. In the wrong hands, motivation and persuasion techniques can do harm. When you have and use them, you can change, and dare we say, even save lives.
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If your idea of copywriting is copying content from Chat GPT... read this now!
Chat GPT can spit out words for you only as well as you can prompt it. That too is a skill you have to learn. Even if you will someday hire a copywriter, if you want to get it done quickly with help from AI, there is no skipping the foundation that will make YOU stand out. Every task in your business you will someday delegate, you have to know it. That includes AI. You can’t have someone or something carry out instructions that you don’t give it.
Authenticity matters!
A little secret about targeting women with
health and fitness…
No two women are motivated to buy in the same way. Even the same age and in the same exact stage of menopause, they can have extremely different personalities and values that result in different reactions to the words you use.
When you send the right words to the right people
at the right time…
You have a winning combination. Look, you don’t ask a client new to exercise to do 4 sets at the first session. From your social media posts to your emails there should also be a progression. From your first to your 5th email where you ask them to invest in your service there must be a logical progression. Copying influencers and posting that your program is open on social media are two BIG MISTAKES that aren’t going to help you cement a lasting relationship with ideal clients. These will cost you, customers.
Chat GPT can’t do what you can!
Embrace your fitness journey. Get ready to embark on your fitness transformation. Sound familiar? Everyone using AI is making it EASY for you, the fitness marketer who is an authentic storyteller, to succeed.
You’ll communicate so well,
they will want to copy it
But they can’t. When you tell your story based on your experience, know exactly who you’re talking to and what motivates her (him or them), no one can copy you. They’ll wish they’d thought of it.
When you know words that work for your ideal client, you aren’t a salesperson, you’re a storyteller!
That’s copywriting at its best. You know you have it when you feel good about it and your ideal customers are engaging with you.
Remove 90 percent of the obstacles
to growing your business...
When you know how to:
- Connect with prospects looking for solutions
- Express the problem they have better than they do
- Build rapport with those seeking support
- Simplify your message
- Appear approachable
- Stop confusing and clever jargon
- Position yourself as the credible expert guide (not the hero)
- Provide ethical emotional pull that moves someone to action
You may need to be in front of more
eyeballs, but that is an easy fix
Before you do that, you have to know what you say is working. You’ll change the results from actions you’re already taking (or those you’re avoiding) right away:
- Your social media posts get engagement
- Your emails get open
- Your videos get watched
- The Call-to-Action you make gets taken
Do you believe what you do improves the quality
of life for the people you want to work with?
If yes, then … this really IS for you. Copywriting for health & fitness professionals is not about sales-y, sleazy, pushy content that sounds like every other health pro, influencer or Chat GPT. Look, it’s not just a choice, it’s a responsibility when you see ways you can help someone, to do something so you can help. Copywriting skills are a responsibility. You owe it to yourself and to them.
Do you know your customer better than anyone else? Then done-for-you and Chat GPT are not the answer if you want to stand out.
Think about the most important moments in your life.
- Will you…
- I do.
- I’m pregnant.
- He’s gone.
- I’m so sorry.
- I love you.
- You’re the love of my life.
- He’s perfect.
- If I could have…
Pivotal moments in life are defined by words. You can harness the power to make life-changing health differences in the people you serve.
Do you serve women (or want to)?
Do you want to know them better than your competition?
Do you want to be more confident when you push “send” that you wrote
a strong message your
audience will love?
Do you want to know exactly how to increase your sales, your social proof, and your following? (without feeling sleazy, pushy, and salesy)?
What others are saying…
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Going from 0 to 6-figure months
is not rocket science, it’s copywriting.
Going from zero to 6-figure months wasn’t hard once I had the right words. I love my customers. I bet you feel the same about yours.
I’m going to teach you how to connect, build rapport, and move those ideal customers into action…. ethically in a way only you can… so you can stand out and have a unique relationship no one else can copy. (They’ll try. Trust me they’ll try. The ones who don’t have copywriting skills will copy when they see what’s working, but they can’t steal the things I’m going to teach you).
For the first time I’m teaching you the step-by-step process I use to write every email and web page copy (even this one, how am I doing?) in this Copywriting for Marketing to Women for Health & Fitness Coaches course.
No woman buys something unless she feels right before a purchase.
Here’s what I’ll teach you
in this short 3-part course:
5 Buying Personas Of Women
- Exactly what influences your ideal client’s buying decisions
- A library of emotional words that ethically attract the clients you can help
- The words that could repel your non-ideal customer (so you can avoid them!)
- How to write sales pages, emails, social posts; craft program titles, subject lines and tweak your existing content so it all works better
- How to “have them at hello” and nurture a relationship
- How to get “yes” from both fast-action-takers and slow decision makers
What You Get:
In this course...
5 Templates for infinite use:
- Emails
- Sales Pages
- Social Media posts
- Titles
- Subject lines
Expert Training in Less Than 3 Hours
So you can write that sales letter in session TODAY, without confusion or overwhelmed, or staring at a blank screen. Broken into small chunks so you can consume the course however you’d like to: binge in an afternoon, or take it in small bits every day for a week. Either way, review it whenever you like: you’ve got lifetime access.
Real Examples that Make Marketing Tips Come to Life
…So that you’re confident your emails touch lives, and evoke emotions that make your ideal customers want to take action… with YOU.
…So you can stop doubting whether the world needs one more trainer or health coach and whether you can really do this based on your definition of
success.
Look, it doesn’t matter if you have a non-profit, do this in your spare time, or you want to take that hobby and side-hustle of yours and make real revenue to enjoy a lifestyle you love. You want to help people. To do that, you have to connect with them.
Limited time opportunity…
don’t miss the foundational skill of growing your business
This course won’t be at this rate forever. If you want to take advantage of it, do it now. (You’ll have it forever and any updates will be yours too). Even if you don’t have anything to sell yet, messaging is happening every time you speak or post. Shouldn’t it be helping you develop the business of your dreams that gives you the revenue and freedom you want? Start today. When you walk and talk into your story posts you’ll do it with a level of consciousness you never had before.
Fitness marketing isn’t something taught in schools or in certification courses, but it absolutely is something you can learn, and love. If you already have copy, you can use it and tweak it. If it’s not performing, you’ll learn how to get it to perform. If it’s good, you’ll learn how to make it great. If you don’t have copy, you’ll create copy that is rockstar out of the gate.
Look, I’m not a fitness marketing expert, I’m a fitness marketing surgeon. I’ve been writing the copy – and getting results – from letters (before email), ads, and products for fitness businesses since 1987. I’ve made tons of mistakes in order to find what works… and I can spare you of those. Before you try to hire someone who claims to be a copywriter for fitness instructors, identify what works for your customers. You know them better than anyone else does.
Imagine growing your
business faster...
Imagine growing your business faster, easier and having more fun doing it because you’re just sharing parts of your story with your ideal clients.
Instead of “going to work” behind a mask of “being professional” and sounding like someone else, you do get the freedom you want to just be yourself and attract the people you love working with. Instead of just turning on the camera and “rolling with it,” you’ll do it next time with a more powerful message that resonates and gets engagement and shares. Once you know, you can’t unlearn it. You’ll be better
at every message you deliver.
What your customers
will say about you, too…
Testimonials like these happen because you use the right words to attract people already seeking help. Without copywriting skills you’re robbing the right people from getting your help and you slow or completely stall the growth of your business.
Your health copywriting instructor…
Debra has been speaking on fitness and life-enhancing topics for 40 years. She led a team of over 20 trainers at three facilities to their best seven years ever in the worst-economy ever by applying marketing and sales training techniques that work. Then gutted her life and work and went from zero (actually less than zero) to 6-figures a month. She is an expert fitness marketing curator, creator, bestselling author, and international Fitness Business presenter (Can-Fit-Pro, SCW, Fitness Fest, IDEA, Athletic Business, NSCA, ICAA, Filex, Medfit).
Most of all, she’s a teacher. The world needs more women supporting women. Here’s where it starts. Message women, not men. Share your story, don’t hide behind a Chat GPT. Harness your story, your passions and talents and the science of not only health, but how we help someone say yes to themselves.
Your clients deserve to find you and feel heard so they work with you. You deserve to create a business working with women you love.
Never stare at a
blank screen again!
When you know the content in this short course, you’ll know how to prompt Chat GPT for first drafts in your voice and your brand that get a BETTER message in front of MORE of your ideal customers in a fraction of the time. If you want to hear “YES” from more customers faster, you have to have this skill.
Every email should result in revenue. When it does that feeling of frustration goes away. The confidence you feel grows. There’s no more hesitation before you push “send.”
